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  • The Mouse That Roared: Turning to the Internet to Catch a Favorite TV Show
    NYTimes.com
    It’s hard to know how many people have ditched their cable service, and cable providers are eager to paint them as a minority fringe. But with devices like Xbox and software like Boxee making it easy to stream Internet content to a TV, mention the possibility just about anywhere and someone is likely to pipe up about watching cable free.

  • Video Chat Is Where It's at -- but How Do Brands Fit in?
    AdAge.com
    A growing number of consumers are using video chat in conjunction with social networking. All that activity has some forward-looking marketers and ad agencies exploring how they can use video chat for advertising directly to customers, market research, customer service and even branded interactive experiences.

  • Three emerging formats poised for a breakthrough
    iMedia Connection
    Brands are gaga for social media, crazed over mobile, and hyped about video. As important as these formats are as advertising and marketing tools, it is important to view emerging media with an educated eye, says eMarketer's CEO Geoff Ramsey.

  • A call for leaner, meaner data
    iMedia Connection
    Media agencies and brands are hungry for data. That's why Daisy Whitney takes a detailed look in this week's New Media Minute at a data-driven deal and a new research tool and explains why they matter in the online video business.

  • Close-Up with Antonio Lucio, CMO, Visa Global
    B2Bonline.com
    Olympic sponsor Visa's global ad campaign features more promotional and digital elements than ever before. "It is the first time that we have a very comprehensive and significant digital strategy," says Lucio, who discusses why the games are a key part of Visa marketing.

  • Lowered Expectations: Web Redefines 'Quality'
    AdAge.com
    The Web is rewiring the entire concept of quality, or at least the perception of it among consumers and the brands that support content. And as consumers become more and more comfortable judging content separate from brands, a new perception of value is emerging.

  • Best practices: 4 tips for video e-mails
    BtoBonline.com
    “You’ll see more opens and click-throughs with video because people like to watch them,” said John Janetos, VP-business development and marketing at e-mail marketing services provider iPost. Here's his advice for getting the most out of adding video to an e-mail campaign.

  • Digital Branded Content Syndication
    CMO.com
    Digital content syndication is the ace in the hole for the digitally savvy CMO in 2010 and beyond.

  • And The Digital Marketing Survey Says: Revolutionize and Prosper
    CMO.com
    CMO.com last year teamed with the Society of Digital Agencies to gauge investment plans of more than 1,000 senior marketing executives, from traditional and digital shops, as well as their clients. Here's what we learned -- and why you should feel encouraged.

  • Nielsen 2010 Global Consumer Outlook
    Nielsenwire
    With evidence of a recovery emerging, understanding the global trends and local conditions is essential to success. For an idea of what the future holds, Nielsen presents this video, "The Global Consumer in 2010," for insight about what increasingly diverse and connected consumers are watching and buying across the world.