Google “millennial marketing,” and you get about 8,520,000 results in 0.73 seconds. Among those 8.5 million pages are millennial marketing sites, blogs, articles, tips, advice, do’s and don’ts, strategies, conferences, and more. Clearly, there is big interest in how to best reach this young and energetic group. Not to be left out, CMO.com, itself, has added a few insights to these along the way.
If you happen to be especially interested in millennial marketing—and/or mobile marketing, in this case—next week’s Adobe’s Summit in Las Vegas has a good one for you. (Adobe is CMO.com’s parent company.) One session that I’m particularly excited about, part of the Marketing Innovations track, is titled “Mobile Innovators: How Millennials Changed Mobile.”
The participants in this discussion are good friends of this site—and their fascinating stories have been told here in the past. We interviewed Brian Wong, wunderkind CEO and founder of Kiip, back in 2014; more recently, we spoke with Maci Peterson, CEO and co-founder of On Second Thought; and, finally, Max Thorpe, with mCordis, writes his “Millennial Max” opinion column for us monthly.
These three will be taking the stage at Summit on Tuesday, March 21, from 5:30 p.m. to 6:30 p.m. PT, to discuss how mobile and millennials go hand in hand. Members of the digital generation use and understand the power of mobile with ease, so it’s no surprise that some of the most innovative mobile companies have millennials at the helm. These entrepreneurs will talk with Thorpe about starting businesses at a young age and disrupting the market with mobile innovation.
CMO.com will be there to cover the discussion, of course, but if you are planning to attend Summit—a true experience—sign up to attend this session now. It’s going to be a good one. See you there.