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Topics include SEO, online advertising, conversion optimization, search engine optimization, campaign effectiveness, ad effectiveness, paid search, keywords, data optimization, Web site optimization, viral content, ROI, marketing metrics

  • The Online Media Conversion Guide
    CMO.com
    Conversion, Optimization, Web Sites
    The Internet has transformed the entire notion of "content" into a ubiquitous resource that is difficult to own or differentiate. Online content is highly perishable and—by and large—free. Audiences are more fickle than ever, and almost nothing prevents them from quickly jumping to another site to find the information and experience they are seeking. Today media sites have to be more than just relevant—they have to resonate with viewers.
  • The New Rules of SEO: An Optimization Dance Party
    Oneupweb
    Channels, Search, Social Media, Strategy, Optimization
    There’s more content online than ever before—and there are more ways to search content. From geo-targeting to personalized search results, consumers have powerful tools at hand to find exactly what they want. It’s a dance across multiple media channels—and it begins and ends with SEO .
  • The Online Retail Conversion Guide
    CMO.com
    Conversion, Strategy, Optimization, Web Sites
    Today, very little effort is put toward optimizing the full conversion funnel on e-commerce sites—from landing page through purchase—to maximize sales. In fact, few understand the conversion levers from the top to the bottom of their conversion funnel, and even fewer are equipped with the insights required to press the right ones. The result: An astonishing 97 out of 100 online shoppers leave a site without buying. So what's involved in conversion optimization? Following are the fundamental tenets you need to master.
  • CMOs Face New Reality
    Brandweek
    Statistics, Channels, Optimization
    Amid unprecedented challenges in selling to their customers, marketers gave themselves low marks in leveraging digital channels, monitoring and optimizing marketing's contribution, and using channels strategically, according to a new Accenture survey.
  • SEO Tactics Best Left Alone
    ResourceNation
    Search, Optimization
    It's tempting to try to "game the system" in seeking a higher search engine ranking, but attempts to cheat can backfire, lowering your business's score. Here are some common SEO black hat tactics to avoid.
  • Five Reasons Why Deep Links Help—Not Hurt—Your Site
    MarketingProfs
    Search, Optimization, Web Sites
    Historically, companies that monitor links to their websites haven't looked kindly upon inbound "deep links"—links to site pages other than the homepage or other top-level pages. But the truth is that deep links can actually be really good for a website. Here are five benefits they provide.
  • Five mobile megatrends (and how to prepare)
    iMedia Connection
    Mobile, Trends, Optimization, Web Sites
    A revolution is coming. It's sneaking up on us much faster than most of the country realizes, and it has nothing to do with politics. It's all about mobile phones. In a few years from now, the mobile world as we know it will be drastically different. Here's how to prepare.
  • A better way to monetize search traffic?
    eMedia Vitals
    Search, Optimization, Web Sites
    Perfect Market's The Vault enables publishers to serve up alternate article pages to visitors coming from search engines, and to analyze contextually relevant advertising to measure the monetization performance of the pages coming from search and the keywords driving them.
  • Five Ways to Get Unique, Keyword-Relevant Content on Your E-Commerce Site
    MarketingProfs
    Search, Optimization, Web Sites
    Following these five approaches to adding content to e-commerce sites can help overcome the difficulties of search-engine optimization on sites that by their nature lack much unique content.
  • Where Search Meets Social
    Social Media Today
    Search, Social Media, Strategy, Optimization
    Similar to focus groups, social media offers a wide variety of benefits to search engine marketers--altering search behavior, aiding online reputation management efforts, and helping to identify emerging consumer trends, to name a few.