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  • Is Content King? Then Distribution Is Crown Prince
    AdAge.com
    Brands understand more than ever that they need to engage the audience with quality content, and they have the opportunity to do so online. Creating great content is only the first step; if you want those eyeballs and audience, be prepared to invest in distribution and marketing.

  • Why conversions are more important than clicks
    iMedia Connection
    Last year, conversion rate optimization became the hot shot on the block. Today, conversion rate optimization has arrived in all its glory, and is fast on its way to becoming the leading strategy for online marketing.

  • Conversion Optimization Is The New SEO
    Search Engine Land.com
    The driving goal of SEO is link building. At the risk of sounding schmaltzy, the driving goal of conversion optimization -- declared the most underused and highest ROI activity in the marketing department -- is dream building.

  • Top 10 Web Marketing Trends For 2010
    InformationWeek SMB
    From social networking and e-mail marketing to search engine optimization and mobile -- and keeping in mind that consumers move more slowly than marketers and technology -- here's some advice about where to invest, what to test, and which deserve a rest.

  • The Coming Decade & In-House Search Marketing's Coming of Age
    Search Engine Land.com
    New tech platforms and social networks continue to spawn search opportunities. At the same time search providers innovate furiously to capture market share. The challenge for the in-house SEM will be to stay on top of these changes while continuing to profitably optimize for "traditional" search.

  • A Six-Step Content Marketing Check-Up For B2B Marketers
    Search Engine Land.com
    Before your teams gets started with developing more content marketing assets, take a step back to assess their efforts to date using these six bird's-eye view pointers as your guide. While the list is not exhaustive, its points will help you improve the performance of existing assets and develop strong future content marketing efforts.

  • The Science of Managing Search Ads
    NYTimes.com
    More than 1 million businesses use Google’s search advertising system to attract customers. Managing it effectively, though, requires a combination of skills that include gamesmanship with frequent data analysis.

  • The new rules for direct response advertising
    iMedia Connection.com
    How can marketers tackle the unique challenges of this audience head-on to achieve true campaign optimization? Consistent improvement of conversion and click-through rates are the building blocks of success in direct response, and it begins with the active and daily management of four key campaign components.

  • Why Search Marketing is the golden tool for SME success
    Utalkmarketing.com
    SEO is a long-term prospect whereas a PPC campaign can be up and running in a matter of hours -- but both can dramatically increase a business’ catchment area through targeted engagement with current and potential customers.

  • Busted: Three Boneheaded Paid Search Myths
    Search Engine Land.com
    Paid search marketing is complicated enough, and several long-held industry myths aren’t helping make your job any easier. Debunk these SEM tall tales once and for all, and your campaigns will be well on their way to higher ROI.