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  • Seven Keys to Building Customer Loyalty--and Company Profits

    Fast Company
    From ensuring the first and final elements of your customer interactions are particularly well-engineered because they are going to stick in the customer's memory, to finding suitable employees for all customer-facing positions, here are seven tips for building customer loyalty in a big way.

  • Branding in the Age of Social: Gaining Insight Through Research
    MarketingProfs
    Do you understand how your strengths and weaknesses—and the dynamics of the marketplace—affect your desired position? Do you know why your customers choose you—or your competition? To develop a clear picture of your brand, you need research in four dimensions: quantitative and qualitative, internal and external.

  • Seven habits of highly effective online marketers
    iMedia Connection
    Mediocrity doesn't cut it in this business. Success starts with your attitude toward your job, company, and performance. Learn the traits and practices that will put you on the road to mastering the craft of online marketing.

  • CMOs: Create A Customer Scorecard
    Forbes.com
    Like a good doctor's report, a good scorecard can give you a true picture of what is going on below the financials. That picture will allow you to adjust your customer offerings to ensure the long-term health of your company. Here are some suggestions for what you should use to help monitor your customers.

  • Why Bertolli Is Using Webisodes to Promote Frozen Dinners
    Brandweek
    In an interview with Brandweek, Unilever marketing director Gaston Vaneri discusses Bertolli's upcoming Oscars debut--which uses digital and social media, as well as celebrities--and why you can expect to see more digital marketing from the frozen food company in the coming months.

  • Protecting Yourself From Your Affiliates' Bad Actions
    Search Engine Land
    Can your affiliates' bad actions cause you legal trouble? The answer is probably. Your affiliates might get you into trouble for bidding on competitors' brand name trademarks or making false offers, claims or endorsements without complying with FTC guidelines. Take a look at both of these scenarios in more detail.

  • The Top Five Things Marketers Must Do in 2010
    MarketingProfs
    This year will be another year of key strategic and tactical decisions for marketers. With flat or reduced budgets, marketers will once again have to determine where to invest for the best return. So if you want to get the most juice for the squeeze for your marketing dollar in 2010, here are five things you must do.

  • Websites That Suck Increase Stress
    Neuromarketing
    A study conducted by Foviance, a customer experience consulting firm, showed that poorly performing websites demanded more user concentration and increased stress. Keep your customers and get new ones by making your website fast and easy to use.

  • Facing Up To The Demographic Dilemma
    Strategy+Business
    The world is in the midst of an epochal demographic shift that will reshape societies, economies, and markets over the next century. This demographic shift will drive massive change in markets and economies, and will require entirely new approaches on the part of business leaders and marketing executives.

  • 10 neglected interactive marketing best practices
    iMedia Connection
    In a rapidly changing industry, it's easy to lose track of common-sense success strategies. Consider this your guide for getting back on track.