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 ›  Strategic Planning  ›  Planning

Topics include consumer behavior, marketing strategies, social networks, viral marketing, economy, focus groups

  • NeuroMarketing: Buzzworthy or Just Hype
    iMedia Connection
    Planning
    Determining a target market’s thought patterns and utilizing their preferences to effectively boost sales is the underlying goal of every advertising campaign, while consumers are attempting to be more discerning and insusceptible to campaigns.
  • Paid Search Strategies For Boosting Holiday Season Profits
    Search Engine Land.com
    Planning, Search
    A study of paid search behavior patterns for holiday shoppers in the 2009 season provides some interesting insights that can be applied to the 2010 season.
  • It's Time To Get Engaged With Content
    MediaPost
    Channels, Planning, Social Media, Trends
    Content marketing differs from traditional methods that employ interruption techniques in the belief that delivering helpful, relevant information drives profitable consumer action. The idea of sharing content is increasingly driving marketers to make proprietary intellectual assets available to influential audiences.
  • The 'Chaos Scenario': Will You Be Ashes, or Green Shoots?
    ClickZ
    Planning, Trends
    "The Chaos Scenario" (the title of a book by Bob Garfield) is the very real and very now-unfolding drama of the collapse of traditional advertising revenues in print and broadcast media (or the former "television-industrial complex," to use Seth Godin's term).
  • 4 Metrics Tips for Marketing Accountability
    Marketing Operations Partners
    Reporting, Planning
    Goals are essential for taking your business prosperity to higher levels of performance, satisfaction, and success. But all too often, best intentions can get derailed over time. This free whitepaper presents four basic principles that can be applied to any resolution, initiative, program, dashboard, or management objective.
  • Been there, sold that
    BtoBonline.com
    Planning
    Many of the biggest mistakes salespeople make in marketing to CMOs also apply to CMOs and their teams marketing to their customers. Among the issues: not understanding the business or the needs of the prospect and lack of trusted referrals.
  • Outdoors and Out of Reach, Studying the Brain
    NYTimes.com
    Planning, Trends
    “Attention is the holy grail,” says David Strayer, a psychology professor at the University of Utah, who, with fellow neuroscientists sought to understand how heavy use of digital devices and other technology changes how we think and behave--and how a retreat into nature might reverse those effects.
  • Customer Value Measurement and Optimization
    1to1 Media
    Acquisition, Reporting, Loyalty, Planning, Retention
    Understanding the value differences across customer value tiers is critical in developing marketing programs that preserve or increase the value of the customer portfolio.
  • Secrets Of Engaging Customers In Online Communities
    Forbes.com
    Planning, Social Media
    "The holy grail of really rich participation is intimacy online, just like it is offline," says Diane Hessan, CEO of Communispace, which has created online communities for Kraft, Best Buy, Verizon and Mattel. But there's plenty more you can do, she explains in this Q&A.
  • Personal Branding Interview: Greg Verdino
    Personal Branding Blog
    Advertising, Planning, Strategy, Targeting
    Social media agency VP Greg Verdino discusses micro versus macro marketing and the value (or not) of having a million followers on Twitter.