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March 03, 2010CMO.comThis article is not about extolling the virtues of social media. If you need to be sold on your participation at this point, you are probably much better off waiting for the next big digital trend. The POV here is to deliver the bad news that you (and your company) are simply just not ready for social media. Really.
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February 10, 2010CMO.comFrom Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for your marketing bucks? CMO.com turned to 97th Floor, an SEO and social media and viral marketing firm, to evaluate 10 social network choices.
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March 08, 2010ABC NewsCompanies have been making viral videos for years, as a way to reach online audiences who don't pay attention to traditional ads. The latest: Reebok and two almost-naked athletes.
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March 08, 2010Chief MarketerCompanies have powerful technologies for understanding and interacting with customers, yet most still depend on mass media marketing to drive impersonal transactions. To compete, companies must shift from pushing individual products to building long-term customer relationships.
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March 08, 2010iMediaConnection.comOnline marketers are finally getting smarter when it comes to demographic targeting. See which brands know how to hit their audiences in the digital sweet spot.
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December 31, 1969
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March 02, 2010BrandweekProgressive Insurance's chief marketing officer, Larry Bloomenkranz, has left the company at the CEO's request. Progressive is now assessing its options, including possibly searching for a new CMO.
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March 03, 2010CMO.comBig changes are taking place in business that have made the marketing function look dramatically different than it did even a year ago, said Josh James, Senior Vice President and GM of the Omniture Adobe business unit, during his keynote at the 2010 Omniture Summit.
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February 02, 2010CMO.comCMO.com last year teamed with the Society of Digital Agencies to gauge investment plans of more than 1,000 senior marketing executives, from traditional and digital shops, as well as their clients. Here's what we learned -- and why you should feel encouraged.
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March 04, 2010CMO.comPopular digital-marketing blogger and author Seth Godin spoke to a packed Grand Ballroom at the Omniture Summit 2010 Thursday morning, telling the audience that “the industrial era ended on your watch.” Now, Godin said, “We are at the forefront of a revolution.”
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