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Every business needs new customers, but don't ever forget that your easiest and most predictable source of new revenue is right under your nose: It comes from the loyal customers who already know your company.

As popular as loyalty programs are, they alone are not enough to ensure customer loyalty. In fact, over the past two years, customer loyalty has become increasingly tenuous.

As social media continues to win respect and legitimacy in the hearts and minds of executives across the world and more companies than ever are looking to open up a Facebook page to take their brand “social,” a question that is repeatedly asked by brands is: What is the value of a fan? (or a “liker” in today’s terms).

The Internet has transformed the entire notion of "content" into a ubiquitous resource that is difficult to own or differentiate. Online content is highly perishable and—by and large—free. Audiences are more fickle than ever, and almost nothing prevents them from quickly jumping to another site to find the information and experience they are seeking. Today media sites have to be more than just relevant—they have to resonate with viewers.

Sometimes ads that aren’t funny on their own become hilarious when place next to one another. Other times, it’s what the ad is pasted on that makes it funny. Other times, it’s what happens near an ad that makes it funny. Following are examples of all of that, and then some.

One mistake is all it takes for social media to turn against your brand.No one is perfect and you can’t expect to please everyone all the time, so the best trick is to be prepared for how to handle things if your company finds itself under attack in the social realm.

To formulate proper behavioral targeting policies, our industry must understand what consumers want and need. Check out the latest insights into this important question.

Ads tailored to online shoppers based on the products they have perused are leaving consumers with an eerie feeling.

Today, very little effort is put toward optimizing the full conversion funnel on e-commerce sites—from landing page through purchase—to maximize sales. In fact, few understand the conversion levers from the top to the bottom of their conversion funnel, and even fewer are equipped with the insights required to press the right ones. The result: An astonishing 97 out of 100 online shoppers leave a site without buying. So what's involved in conversion optimization? Following are the fundamental tenets you need to master.