From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for your marketing bucks? CMO.com turned to 97th Floor, an SEO and social media and viral marketing firm, to evaluate 10 social network choices.

What can an organization do to establish an outstanding reputation? How can it increase the odds that its actions and behavior match customer expectations? And what is the CMO’s role in achieving and maintaining a solid reputation? There are no simple answers but, as companies such as Starbucks, Seventh Generation, and Patagonia demonstrate, it is possible to build greater brand equity and succeed in the court of public opinion.

CMO.com turned to its array of contributors, colleagues, and staff and asked them what they envision the new year will bring for the digital marketing world. From new shopping behavior, to making sense of big data, to social TV and a mobile majority, their range of answers is staggering. Here is what they said we can expect in the coming 12 months.

This downloadable infographic will help you navigate through digital marketing's complexities by illustrating some of the main trends, key objectives marketing leaders must meet, and five simple rules on how to take advantage of the digital Wild West.

With fears of another economic dip in the coming months, it looks like marketers will once again be put to the test in 2012. But it’s not all bad news. So what does the new year have in store for the industry? Following are 10 trends that will shape marketing in 2012.

This year will bring about tremendous opportunities for promotional marketers to reach mobile consumers, who are increasingly engaging with mobile offers. Yet, at the same time, there’s a lot of room for improvement.

These days, marketing channels, platforms, and tools that lack a social component are probably doomed to failure. CMO.com's second annual downloadable guide will help you determine which ones are a must in your marketing strategy.

How Americans used their phones to assist with purchasing decisions this holiday season.

A good social media marketing strategy can work, but McDonald's is probably regretting its decision last week to run with a #McDStories hashtag promotion on Twitter.