Insight
Topics include sales strategy, store brands, private labels, promotions, coupons
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CMO.com ExclusiveRepresenting the fastest-growing Internet ad format, marketers' enthusiasm about digital-video advertising is easy to understand. But as with any medium, video advertising is not without its challenges. This article provides an overview of the digital-advertising landscape.
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WSJ.comCompetition from e-tailers is amplifying the importance of exclusives and store-branded merchandise that prevent consumers from being able to directly compare items in brick-and-mortar stores, which also take online competitors into account when pricing their items.
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NYTimes.comShows that appear to be marginal in the traditional ratings can look like pleasant surprises when delayed viewing is counted, and sometimes the additions are staggering. For advertisers, that means added viewers they did not pay for.
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1to1 MediaWith the benefit of 20/20 hindsight, what could companies like Netflix and BoA have done to more effectively increase its prices? And what can your company do as it contemplates a similar move? Following are some best practices.
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Chief MarketerRebates continue to be the most effective tool for acquiring new customers and driving short-term sales lift while protecting price. Changes in the way rebates are offered and processed can help not only build customer loyalty and confidence, but can also boost bottom-line sales.
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WSJ.comBrands are figuring out how to appeal to the new "forever frugal" consumer, rather than pin too much hope on economic rebound. That includes expanding their selection of cheaper private-label products, and offering credit cards with across-the-board discounts.
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eMedia VitalsSuppose a publisher prices 1,000 page views for $50 (a.k.a, a $50 CPM). The expectation of the advertiser is that these page views are delivered to the target prospects at the top of the advertiser funnel. But that's not what really occurs.
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CMO.com ExclusiveAnalysis and Measurement, Advertising, Reporting, Pricing, Branding and Communications, Strategic PlanningDespite constant change within the marketing world, the concept of media-mix modeling has withstood the test of time, enabling companies to gauge where their marketing strategies--and spend--are most effective.
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AccentureGiven continued economic uncertainty, nearly three out of four CMOs surveyed said pricing is now among their companies’ top three strategic priorities.
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CMO.com ExclusiveAcquisition, Demand Generation, Pricing, Promotions, Targeting, Tools, Lifecycle Marketing, Strategic PlanningWhile the daily-deal model is relatively new, the determination of whether it’s good for merchants involves decisions that are as old as the discipline of marketing itself--decisions made easier with the ability to target the most receptive and profitable customers.
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