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 ›  Strategic Planning  ›  Pricing

  • Using behavioral science to improve the customer experience
    McKinsey Quarterly
    By guiding the design of customer interactions, the principles of behavioral science offer a simple, low-cost route to improved customer satisfaction.

  • Painful Games Companies Play
    Neuroscience Marketing
    If a company wants to be loved, it should look at every aspect of its service that causes its customers pain, whether it’s buying pain, stress, uncertainty, or anything else, and try to eliminate that -- even at the expense of short-term profit.

  • Now's The Time To Reset Marketing For Post-Recession
    AdAge.com
    Though there's still widespread disagreement of just when the industry will put the recession firmly behind it, one thing's clear: Whenever it happens, marketers had better be ready. Some see the Walmart clown as a harbinger of marketing to come.

  • Pricing Psychology Test: Shopping Guide Lifts Order Value 35%

    MarketingSherpa
    Modeled after an experiment by behavioral economist Dan Ariely, a company sought to test whether setting a higher arbitrary budget for customers to consider -- without actually changing product prices -- could increase average order values.

  • The Lowest Price Is Not Always the Best Price
    Nielsenwire
    Store brands are benefiting big time from the current economic downturn. But a Nielsen review of U.S. department-level price gaps between store brands and manufacturer brands shows that retailers may be hurting themselves in the long run because prices alone are not the key to shoppers' hearts.

  • Pricing Lessons from Restaurants
    Neuroscience Marketing
    Chew on this: A study on the effects of menu-price formats -- with or without dollar signs and decimals, numbers spelled out -- sheds light on how the way marketers present the cost of products or services impacts consumers' decision to purchase.

  • How to get the most out of your SEO budget
    iMedia
    SEO is irresistible to advertisers. A high rank on a search engine for a high-traffic keyword is a gift that keeps on giving, but you might be paying too much for that gift. Here's a guide for streamlining your SEO process.

  • Lots of Fee Ideas for Media Online
    NYTimes.com
    Until last year, the industry consensus was that charging would be self-destructive because it would restrict readership and erode ad revenue, but publishers have warmed to the idea in the face of a steep advertising decline. One group leading the charge to making paid content a reality: the Steven Brill-led Journalism Online.

  • It's Not the Banner, It's the Pricing Model
    MediaPost
    When advertising budgets bounce back -- and they will -- we need to remember that challenges to the CPM model have been a long time coming, and that those issues will not simply disappear when the economy recovers.

  • Marketers Need To Reframe Value To Create Loyalty

    Forbes.com CMO Network
    Marketers are faced with tough choices and many questions. Where do you put your focus? You should begin by reaffirming what it is that made you great in the first place.