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  • Slide Show: Which 2009 Magazine Ads Were Tops With Young Men and Young Women?
    AdAge.com
    This slide show, presenting print ads that had the most "stopping power" among young men and women, reveals some definite gender differences, as you might expect, but when it comes to a crisp glass of imported beer, or a close-up of a flatbread melt, apparently we aren't so different after all.

  • Magazines and Their Web Sites
    Columbia Journalism Review
    The fact that virtually every significant magazine in the U.S. either already has, or is in the process of establishing, a Web site speaks to a new generation of magazine readers, however the rise of magazine Web sites has created a vast set of ethical, culture, legal, and business issues, as a recent CJR study shows.

  • Publishers: Triumph From Within the Belly of the Content Beast!
    AdAge.com
    No one can deny the carnage wrecked on the publishing industry last year. But also in the wreckage, we see new ideas about how to thrive from within the belly of the digital content beast (a.k.a. the Internet). Here are two, quite distinct examples that share two strategies.

  • Opinion: Time Is Running Out on Legacy Media Brands
    Brandweek
    If the vast majority of legacy non-digital media companies do not quickly become more open to the tectonic shifts in how consumers interact with content, we will see a whole era of media brands disappear.

  • A Fine Line When Ads and Children Mix
    NYTimes.com
    While almost all magazines suffered in 2009, magazines for children posted some of the lowest overall ad-page numbers. In response, some magazines are taking a more expansive view of how advertisers can reach children, using strategies that are upsetting certain advocacy groups.

  • Four Brilliant Augmented Reality Campaigns
    iMedia Connection.com
    Augmented reality is starting to get interesting. Beyond gimmick, AR has the ability to provide real value and function to consumers. Here are some of the best brand executions that have been done to date from companies including Home Depot and Samsung.

  • Some News Outlets Ready to Try Charging Online Readers
    NYTimes.com
    A newspaper publisher in Lancaster, Penn., could be in the vanguard of a mass movement courtesy of a new Steven Brill endeavor that enables news outlets to charge their online readers. Still, even Brill advises clients to take small steps.

  • Pay Walls Are Smart Rationing: The Goldilocks Principle
    MediaPost
    Every market and media has a sweet-spot where the price advertisers are willing to pay is profitably balanced with the costs of delivering more and more reach. That's why advertisers are well served by adhering to the Goldilocks Principle.

  • Three Hard Questions for Print Publishers Drooling Over the Apple Tablet
    AdAge.com
    It isn't obvious how soon new revenue, from consumers or from higher ad rates publishers think they can get for interactive ads in tablet editions, is going to even cover the costs involved in making tablet-ized versions of their publications in the first place. That's Question 1.

  • The Most Effective Magazine Campaigns of 2009
    AdAge.com
    Affinity ranked more than 30,000 magazine ads on an index of reader scores for ad recall, brand association and actions taken. Check out the winners in a variety of major advertising categories, starting with the grand prize honoree.