Condé Nast has hired the consultant group McKinsey & Company to help "rethink" how the company does business. This is by far the biggest step Si Newhouse has taken to fix the struggling publishing company. In a memo just sent out to Condé Nast employees, CEO Chuck Townsend writes that the hiring of McKinsey, along with an internal review among Condé Nast executives and publishers, is necessary to "develop new perspectives" on how to generate money.
