Over the last few years, Subway has jumped from the No. 5 brand in the quick service restaurant category to No. 2 thanks in large part to the popularity of its spokesperson Jared Fogle. He’s the guy who lost 245 pounds eating Subway sandwiches and exercising and has become a role model for many of the millions trying to slim down. On Nov. 7 he takes on another enormous challenge, running the 26.2-mile ING New York City Marathon--which is why much of Subway’s promotional marketing has been around Jared’s participation in the marathon and Subway’s sponsorship as the Official Training Restaurant. Subway chief marketing officer, Tony Pace, explains how it all unfolded.
