Insight
Topics include behavioral targeting, behavioral advertising, consumer privacy, deceptive advertising, FCC, FTC, online advertising, privacy
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Brian SolisThe following 10 pillars will serve as the foundation for an adaptable business model where opportunities are readily assessed and innovation is regularly practiced. The reward is relevance, affinity and advocacy, creating an adaptive culture that signals an end to business as usual.
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USA TodayCompelled to tap what many experts predict will be the next big Internet mother lode—online advertising—Google and Facebook laid down very big bets. Together, they might have finally gotten the average consumer riled up about privacy.
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Chief MarketerIf passed, the Stop Online Piracy Act will impact your Web site, SEO, and social-media initiatives. And that promises to change your job, your business, the way you approach marketing, and the Internet as you know it.
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AdweekBob Liodice and Dan Jaffe of the Association of National Advertisers discuss what 2012 might hold in store on the regulatory front. "I am certain there will be reintroduction of legislation and new legislation on privacy and on information security issues," says Jaffe.
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ClickZFocusing on these email deliverability and privacy goals will help marketers make strides in building trust and consequentially, be more successful by showing customers the company values not only their business, but also their personal information.
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TechRepublicResearchers at Carnegie Mellon concluded that people have a hard time understanding and using online opt-out mechanisms. But is the problem user-related or software-related? Dr. Lorrie Faith Cranor, lead author on the study, talks about how the survey was conducted and what the results mean.
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MarketingSherpaMarketing automation software is a powerful marketing tool. So powerful, in fact, that implementing it in your marketing efforts involves privacy issues that you might not even be aware of.
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The BrainyardGuidelines are different from policies. Guidelines are sometimes referred to as "rules of engagement" and suggest how employees interact with the external community. A social media policy, however, is a legal document that explicitly highlights what employees can and cannot do or say on the social Web.
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ClickZThe debate is colored by the evolving global privacy debate and by complexities inherent in ad serving technology--which isn't always as cut-and-dried as it appears. Nevertheless, use of the search-intent data the company sits on would result in more personalized offers, better ad performance, and, ultimately, more revenue for Google.
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Business InsiderSome major brands have had to pay millions for having made false advertising claims, facing scrutiny from competitors and the FDA. Of the 14 scandals listed here, some are still ongoing -- and not all companies have had to pay up -- but each each one has generated a fair amount of negative publicity.
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