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  • FTC Privacy Roundtable: What Can Marketers Expect?
    Brandweek
    Now two-thirds through a series of discussions about privacy, the FTC is clearly seeking a new framework that ensures consumers know how their data is used (read: behavioral targeting). Oh, and the FTC's role could broaden, too.

  • The Golden Age of Marketing
    CRM Buyer
    For a long time, marketing has been seen as a one-way street focused on blasting messages that we all hope stick enough to generate leads that salespeople can pursue and close. But things are very different in the zero-sum market we're now in.

  • Analysis: Will corporate ads buy 2010 voters?
    The Washington Post
    The Supreme Court's ruling Thursday lets corporate America start advertising candidates much as they market products and tell viewers to vote for or against them. While it almost certainly will lead to a barrage of hard-hitting TV ads in the 2010 elections, its implications reach far beyond that.

  • So Sue Me: Why Big Brands Are Taking Claims to Court
    AdAge.com
    In the era of social media, advertising lawyers agree that, for companies that can afford it, big-time litigation makes sense when your brand and sales have taken meaningful hits, the culpable advertising is likely to continue for an extended period, and you can prove your case.

  • Scant Relief Seen for Ad Industry
    WSJ.com
    Some call 2009 a year to forget. The entire decade, in fact, is going out on one of the ad industry's most sobering notes since the Depression, and 2010 looks less than welcoming. The following is a look at some of the trends that battered advertising this past year and what to expect for the next 12 months.

  • How to Do Social Marketing in Heavily Regulated Industries
    ClickZ.com
    As additional regulations begin to force traditional push advertising techniques out of existence, social marketing becomes more important to such markets as the pharmaceutical, healthcare and financial industries. In fact, it may even be the only option.

  • Yes We Can! (Solve the BT Privacy Challenge)
    MediaPost
    With the light now in view at the end of the tunnel, numerous opportunities will open up for all advertisers to better target their message, enhance overall consumer satisfaction, and create a virtuous cycle that will ultimately lead to more revenue.

  • The Ad-Tracking Debate: Where Should Disclosure Live?
    AdAge.com
    In-ad, next-to, or hotlinked: Where should enhanced disclosure of behavioral tracking be placed so that consumers are better able to identify which companies are collecting data, easily find their privacy practices and policies, and have a meaningful chance to opt-out.

  • User Empowerment, Not Regulation, Is The Answer to Privacy Concerns About Targeted Ads

    MediaPost
    "The discomfort some 'privacy advocates' feel about 'online tracking' doesn't give them the right to impose their preferences on everyone else," says Berin Szoka, Senior Fellow and Director, Center for Internet Freedom at The Progress and Freedom Foundation.

  • Business Leaders Must Take Control of the Privacy Discussion
    Ad Age
    The conflict of private data protection and targeted promotional techniques is a new confrontation of Montagues and Capulets in the ancient love affair between brands and consumers. But this time we hope for a less violent end. Lessons from Germany indicate that business leaders must get involved--soon.