Sign In  |  Subscribe

Insight

 ›  Market Research  ›  Regulation

Topics include behavioral targeting, behavioral advertising, consumer privacy, deceptive advertising, FCC, FTC, online advertising, privacy

  • How the FTC Will Tame the 'Wild West' of Green Marketing
    GreenBiz.com
    Regulation
    The upcoming publication of the FTC's new "Green Guidelines" has sparked interest in how they will affect marketers. Here are the top five things you need to know.
  • The Coming Internet Privacy Freak-out
    Business Insider
    Regulation, Targeting
    Online advertising players appear to think that "self regulation" will be the answer to Internet privacy issues, even as public sentiment appears to be shifting toward the demand for stricter regulation.
  • The Truth About Our Net Neutrality Proposal
    Business Insider
    Regulation, Social Media, TV/Cable
    Richard Whitt, Senior Policy Director of Google, seeks to dispel six myths regarding Google's policy proposal on network neutrality, which it put together with Verizon. "No other company is working as tirelessly for an open Internet," he writes.
  • Behavioral targeting moves to the front of the line
    DMNews
    Regulation
    While marketers frequently say that consumers prefer relevant marketing (over, say spam) and thus they ought to accept online tracking, there's evidence that consumers don't feel the same way, which means Washington probably doesn't feel the same way either.
  • The Web's New Gold Mine: Your Secrets
    WSJ.com
    Regulation, Web Sites, Targeting
    Consumer tracking--the foundation of an online advertising economy that racked up $23 billion in ad spending last year--isn't new. But the technology is growing so powerful and ubiquitous that even some of America's biggest sites say they were unaware, until informed by the Journal, that they were installing intrusive files on visitors' computers.
  • Ad Industry Must Mitigate Risk
    MediaPost
    Management, Regulation
    Companies that buy data, as advertisers often do, might unknowingly wind up in possession of a few names that include credit card and social security information. Passing that credit card data to a third party is considered identity theft; here are some suggestions for how to stay on the right side of the law and the FTC.
  • How to deal with the privacy problem
    iMedia Connection
    Regulation, Targeting
    Regardless of how you feel about whether the consumer is entitled to mandated protection, the truth is the U.S. government cares enough about this issue to draft legislation. A great way to help the adoption of new laws is to step things up on the ad targeting side.
  • Cute, cuddly and commercial
    FT.com
    Agencies, Branding, Regulation, Trends, TV/Cable
    Animated characters are increasingly being used as brand ambassadors. But who should profit if those creations become brands in themselves?
  • Behavioral Targeting: Does It Make Sense For Your Company?
    CMO.com
    Acquisition, Advertising, Demand Generation, Regulation, Targeting
    No surprise: Behavioral targeting (BT) is a more efficient way to target prospects. But customers are concerned about their privacy. So are privacy advocates and the government. Therein lies the dilemma for CMOs: Do you embrace a technique that will increase your marketing ROI while possibly turning off your customers and prospects over privacy concerns?
  • Smartphone Trackers Raise Privacy Worries
    WSJ.com
    Mobile, Regulation, Targeting
    Fueled by the growth in mobile devices containing global positioning chips, location-based marketing is also on the rise. But recent studies have found that many of the businesses that use location technology don't clearly inform consumers about the kind of data they track, how it is used or with whom it is shared.