The FTC's imminent release of its first new "Green Guidelines" in 12 years has gotten lots of recent attention, along with how marketers will be impacted. Some good, but I believe incomplete or even inaccurate pieces have been written about it, as well as related events and trends. I summarize the current environment (no pun intended) and then cover the top five things you need to know about green marketing in the coming months and years to gain more benefit with less risk.
