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  • Seven Keys to Building Customer Loyalty--and Company Profits

    Fast Company
    From ensuring the first and final elements of your customer interactions are particularly well-engineered because they are going to stick in the customer's memory, to finding suitable employees for all customer-facing positions, here are seven tips for building customer loyalty in a big way.

  • CMOs: Create A Customer Scorecard
    Forbes.com
    Like a good doctor's report, a good scorecard can give you a true picture of what is going on below the financials. That picture will allow you to adjust your customer offerings to ensure the long-term health of your company. Here are some suggestions for what you should use to help monitor your customers.

  • Publishers: Triumph From Within the Belly of the Content Beast!
    AdAge.com
    No one can deny the carnage wrecked on the publishing industry last year. But also in the wreckage, we see new ideas about how to thrive from within the belly of the digital content beast (a.k.a. the Internet). Here are two, quite distinct examples that share two strategies.

  • Chief Marketer 2010 Prospecting Survey: General Outlook
    Chief Marketer
    Results from Chief Marketer's first survey on prospecting and lead generation reveals whether marketers' are more inclined to reach new customers or keep the ones they have, where their spenders come from, reliance on targeted lists, and more.

  • In Building Communities, Marketers Can Learn From Cults
    Forbes.com
    If you want a community, then you need members -- not fans or followers. Members act together, buy into the same goals and values, and feel responsible for each other. To help understand the responsibilities of assembling and leading a community, here's a list of the five key "ingredients" of a real cult -- or community.

  • How to Make the Most of Your Customer Feedback
    Chief Marketer
    Too often, companies implement a survey or provide opportunities for customers to offer praise, criticism and feedback, and then the engagement ends. Nothing can hurt your company more; understanding the elusive "why" behind customer behavior is only the first step.

  • Tropicana Has High Hopes for Juicy Rewards Program
    Brandweek
    Health benefits aside, that morning glass of OJ could also net consumers Adidas shoes, TaylorMade golf balls, or a trip to the local zoo. It's all part of Tropicana's new points-based incentives system, which represents "an opportunity for us to really engage with our consumer," says CMO Andy Horrow in this Q&A with Brandweek.

  • Seven Takeaways to Improve your Email Marketing in 2010

    MarketingSherpa
    MarketingSherpa’s fifth annual Email Marketing Summit included case studies and how-to presentations from real-life marketers eager to share their email knowledge with their peers. Here are seven significant themes that stood out from 20-plus sessions.

  • Five Best Practices For Aligning Customer Loyalty With Business Strategy
    Peppers & Rogers Group
    According to the authors, any business considering whether to implement a loyalty program, and any business trying to manage its own ongoing program, should know these five best practices they've identified if it wants to have a best-in-class, successful program.

  • CMOs: Why Rent Media When You Can Own It?
    CMO.com
    The creation of original content shared via company-specific media channels is an alternative approach for CMOs who are looking for a strategic new way to accomplish the main marketing mission: ROI.