A complaint is a signal that should not be ignored. Studies show that a broken relationship that is “fixed” creates a more loyal customer than one that was never broken. Here's how to use the information to turn complaints into a powerful marketing force.

Is the lingering shadow of the global financial crisis making it harder to accept extravagant indulgences? Or that people shop more impulsively--and make bad decisions--when online? Perhaps. However, there is a third factor.

Mixing business and personal interactions in virtual socialscapes is as wrought with legal, privacy, and efficiency problems as it has always been in the real world. What will it take to tame the open social range so brands can truly engage with customers?

Every marketer needs to deliver value to the bottom line and foster long-term customer loyalty; however, the considerations and methods used to positively affect reach, engagement, and revenue vary widely by industry. The following snapshots illustrate the challenges and opportunities marketers face in three key vertical markets.