Insight
Topics include online shopping, best practices, customer acquisition, customer conversion, e-commerce, ad sales, retail,
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Search Engine Land.comProhibiting affiliate marketers from fraudulent activities like cookie stuffing, link interception, and falsifying orders, and restricting specific keyword terms on search engines are among the many factors to consider when inking an effective compliance strategy.
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iMediaConnection.comIt is crucial to start evaluating digital marketing opportunities and focus on the ones that work best for our given objectives. Here's how to see through the hype.
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Technologizer.comIn the late 1960s, IBM teamed up with the Muppets for a series of short films designed to help its sales and marketing staff. This look at the marketing mind of a rising tech powerhouse is both fascinating and edifying. Four sample videos of these films are offered.
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iMedia ConnectionNeed to drive product buzz -- and fast? See how one small brand leveraged the full social media spectrum to drive huge awareness and sales increases.
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CMO.comSales organizations are significant consumers of marketing's services, and can be instrumental in the successful execution of marketing programs. However, they usually demonstrate little enthusiasm for close collaboration, because they fail to see substantial benefits to selling activities.
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Strategy+BusinessIn most encounters consumers have with businesses, service is not extraordinary. In fact, it often stinks. Why? Found out some of the lessons and practices learned from author Joel Kurtzman's book "Common Purpose: How Great Leaders Get Organizations to Achieve the Extraordinary."
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Chief MarketerThanks to tight budgets and an ever more watchful C-suite, marketers can't do anything on a whim. Every purchase—big or small—is carefully scrutinized. So, how do you build a business case to support the purchase of a Web content management system? Here are some factors to consider.
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AdAge.comThere's been a lot of talk about whether social media can drive sales, but one thing is clear: Sales are starting to happen in social media -- specifically, with Facebook.
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iMedia Connection.comThe 2009 AffiliateBenchmarks survey provides the unique opportunity for the affiliate marketing industry -- set to double in size by 2014 -- and those interested in the community to get a bird's eye view of the associated best practices.
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Marketing Watchdog JournalAs 2009 draws to a close, many marketers will review and identify the strategies and tactics that did and didn't work as they make decisions about their budgets and 2010 strategy. Frost & Sullivan identified leading trends firsthand during 2009 through client interactions and research findings. Herewith is their report of the top five.
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