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  • Will E-Commerce Help Facebook's Ad Sales?
    AdAge.com
    There's been a lot of talk about whether social media can drive sales, but one thing is clear: Sales are starting to happen in social media -- specifically, with Facebook.

  • Best-kept secrets of affiliate marketing success
    iMedia Connection.com
    The 2009 AffiliateBenchmarks survey provides the unique opportunity for the affiliate marketing industry -- set to double in size by 2014 -- and those interested in the community to get a bird's eye view of the associated best practices.

  • Top Five Trends That Will Affect BtoB Marketers In 2010 And Beyond

    Marketing Watchdog Journal
    As 2009 draws to a close, many marketers will review and identify the strategies and tactics that did and didn't work as they make decisions about their budgets and 2010 strategy. Frost & Sullivan identified leading trends firsthand during 2009 through client interactions and research findings. Herewith is their report of the top five.

  • Why Best Buy's CMO Sicced His Blue Shirts on Twitter
    Brandweek
    Best Buy CMO Barry Judge says the retailer is betting a lot on its social-network initiative. He recently talked with Brandweek about his new apps, ads and the chain’s prospects for this holiday season.

  • How Much Internet Does Your Brand Really Need?
    Forbes.com
    For certain types of businesses, quality homepages, unique visitors and Twitter posts--while helpful and interesting--might not be the tools that help them grow.

  • Six Steps to Successful Demand Generation
    TreeHouse Interactive
    Driving leads for sales is a top priority for B2B CMOs. But experts say 80% to 95% of prospects who first engage are not yet ready to buy, but that more than 40% will be ready within a year. By not having a demand-generation program in place that delivers the right message at the right time and captures this audience, you’re missing out on sales and possibly even teeing up prospects for your competitors. But there are ways to do this.

  • In Defense of Experimental Advertising
    AdAge.com
    How is it that in spite of the technological boom since John Wanamaker's time, his puzzlement as to which half of money spent on advertising is wasted remains as relevant today as it was nearly a century ago?

  • Ten Essentials of Software-as-a-Service Solution Marketing
    MarketingProfs
    From crafting an SaaS-specific marketing message to managing customer acquisition costs, here are 10 tips for software-as-a-service solution marketing.

  • The Coming Change in Social Media Business Applications
    Social Media Today
    Social media is currently most often used as a general communications tool in public relations and marketing, but there is a major shift underway.

  • Video: CMOs Discuss Optimizing Marketing Dollars
    The Economist Seventh Annual Marketing Forum
    Panel discussion with Angela Courtin, SVP Marketing at MySpace, Rory Finlay SVP and CMO of Beam Global Spirits and Wine, and Maureen Lally, Head of Commercial Businesses at Trane, on how they are optimizing their marketing spend during the current recession.