A study of paid search behavior patterns for holiday shoppers in the 2009 season provides some interesting insights that can be applied to the 2010 season.
Just as online shopping lured consumers away from brick-and-mortar stores and to the web, the mobile revolution is attracting shoppers to the convenience of buying products via their iPhones, Blackberries, Androids, and a host of other mobile devices.
Bing has become a media darling—the press is bullish, reports all show growth, it’s David against Goliath, right? Still, I’m talking bearish thoughts here.
Building on the data-driven approach championed by search engine marketers, demand side platforms are now enabling display advertisers to replace much of the guesswork of traditional media plans, and advertisers are now starting to use consumer search data to retarget display advertising.
As summer in the U.S. winds down, it's time to head back to work, refreshed and ready to stimulate the economy with great new ad campaigns. Well-written ads define your brand by giving searchers important information about your features and benefits and create long-lasting competitive advantages for your campaigns.
Marketing industry experts give their opinions on where digital marketing is going. Will geo-location services tranform mobile advertising? Will search and display become rivals?
There’s more content online than ever before—and there are more ways to search content. From geo-targeting to personalized search results, consumers have powerful tools at hand to find exactly what they want. It’s a dance across multiple media channels—and it begins and ends with SEO .
So where are search marketing and social media definitively heading? No one knows for sure, but panelists at the Search Engine Strategies conference had some predictions.
Prohibiting affiliate marketers from fraudulent activities like cookie stuffing, link interception, and falsifying orders, and restricting specific keyword terms on search engines are among the many factors to consider when inking an effective compliance strategy.
Why do site owners pay out for PPC advertising month after month when they could spend a portion of that amount for professional SEO and probably be able to maintain the good organic results themselves at no or very little ongoing cost?