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  • Twitter: Growing up or getting old?
    iMedia Connection.com
    Do industry leaders think Twitter is an effective marketing vehicle for brands? For most, yes -- "Twitter is the 7-Eleven of media," says one CEO in this short video -- but issues remain, including taming the noise, moving beyond a TV-centric world, and proving it can stand the test of time.

  • Meet the agency of the future
    iMedia Connection
    The agency format isn't necessarily dead, but it is in need of a transplant. See why you need to put the fear of change aside and start taking steps to become an indispensable marketing partner.

  • Top 10 Reasons Your Company Is Not Ready For Social Media
    CMO.com
    This article is not about extolling the virtues of social media. If you need to be sold on your participation at this point, you are probably much better off waiting for the next big digital trend. The POV here is to deliver the bad news that you (and your company) are simply just not ready for social media. Really.

  • Leveraging Your Employees For Local Search Rankings
    Search Engine Land
    Employees are one of your top assets, so consider using employee profile pages to augment your findability in search engines. Even small-to-medium businesses can benefit from featuring a few of their top employees on their websites. Here are a few ideas on how to leverage your employees for search rankings.

  • And Google Begat...
    BusinessWeek
    Google alums, like Aydin Senkut and Elad Gil, are now active angel investors, tending to concentrate their cash in what they know—search technology, mobile computing, and the consumer Internet. The results have been impressive.

  • Researchers Estimate Google Makes Hundreds Of Millions From Web Typos
    NPR All Tech Considered
    Your bad typing is making Google money. Two Harvard researchers estimate the search giant is collecting nearly a half-billion dollars a year from advertising placed on Web sites with "misspelled" URLs.

  • How CMOs Will Harness Digital Platforms in 2010 to Forever Change The Way Consumers Interact With Brands
    CMO.com
    As the digital adoption rate by consumers continues to skyrocket, marketers must view new platforms as seamless engagement opportunities that keep their customers continually connected to a brand story throughout the day.

  • What Toyota's Crisis Can Teach Us About Managing PPC Campaigns
    Search Engine Land.com
    No PPC manager ever plans for failure, but just as the great automaker, Toyota, knows all too well, failures can occur whether they are of our own making or they are caused by random, external events. That begs the question: Any idea what does your search team has in place in terms of disaster preparedness?

  • Using Affiliates To Protect Your Brand With Paid Search
    Search Engine Land.com
    Is your ROI is lower or your CPC higher than you would like on your brand terms? These issues, among others, all make for valid reasons to empower a small group of special affiliate marketers to help you achieve your goals.

  • And The Digital Marketing Survey Says: Revolutionize and Prosper
    CMO.com
    CMO.com last year teamed with the Society of Digital Agencies to gauge investment plans of more than 1,000 senior marketing executives, from traditional and digital shops, as well as their clients. Here's what we learned -- and why you should feel encouraged.