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Bing has become a media darling—the press is bullish, reports all show growth, it’s David against Goliath, right? Still, I’m talking bearish thoughts here.

As summer in the U.S. winds down, it's time to head back to work, refreshed and ready to stimulate the economy with great new ad campaigns. Well-written ads define your brand by giving searchers important information about your features and benefits and create long-lasting competitive advantages for your campaigns.

There’s more content online than ever before—and there are more ways to search content. From geo-targeting to personalized search results, consumers have powerful tools at hand to find exactly what they want. It’s a dance across multiple media channels—and it begins and ends with SEO .

Prohibiting affiliate marketers from fraudulent activities like cookie stuffing, link interception, and falsifying orders, and restricting specific keyword terms on search engines are among the many factors to consider when inking an effective compliance strategy.