When it comes to SEO, the initial cost of a campaign is perceived to be high, despite the fact that SEO is very cost effective over time. Another obstacle is that SEO results can take months to materialize. While many marketers tend to favor paid search, they ignore SEO at their peril. To be competitive in 2010, marketers need both organic and paid links. Your most important organic presence is in Google, since it owns 76 percent of the U.S. search market.
