Bing is now powering Yahoo’s organic results, and retailers wonder how this algorithmic shift will impact their organic traffic with holiday season just around the corner. While I’m a fan of the direction Bing is taking, don’t expect this market shift to produce short-term organic search gains. In fact, I’m predicting a rather bearish short-term organic loss, particularly if you’ve been Google-centric in your optimization strategies, and if Yahoo has been driving 10% or more of your organic traffic historically. So get ready!
