Insight
Topics include Twitter, Facebook, social networks, social media marketing, customer engagement, blogs, LinkedIn, social media strategies, online communities, demographics, viral marketing, brand fans, word of mouth, crowdsourcing
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Social Media TodaySocial Media Today went to the Twitterverse and asked people to fill in a "Social Media for Brands" survey. There are some very interesting responses for anyone in charge of a brand.
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MediaPostWhile it's smart to use Facebook, Twitter, iPhone apps and other new channels as additional means of advertising and building customer loyalty, it's inherently wrong and even dangerous to use them as a means of navigation. Why? Because all the power is being put in the hands of the providers.
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1to1 MediaAttention marketing practitioners: Your customers may be ahead of you when pursuing the best ways to get a response from your company’s customer service operation. Do the names Facebook, Twitter and YouTube ring a bell?
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AllBusiness.comThe way you interact with your customers is now as public as any of your paid advertising and marketing efforts.
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MashableWhile one can only speculate about the future of CEOs and social media, there's no question that social media plays a huge part in life and the world as we know it right now. As younger CEOs replace older ones, there's little question that the man (or woman) at the top will need a firm grasp on social media.
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1to1 MediaAs popular as loyalty programs are, they alone are not enough to ensure customer loyalty. In fact, over the past two years, customer loyalty has become increasingly tenuous.
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MashableOne mistake is all it takes for social media to turn against your brand.No one is perfect and you can’t expect to please everyone all the time, so the best trick is to be prepared for how to handle things if your company finds itself under attack in the social realm.
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NYTimes.comAds tailored to online shoppers based on the products they have perused are leaving consumers with an eerie feeling.
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DMNewsEngauge Chief Consumer Relationship Officer Scott Hildebrand talks about analytics, privacy, and other ramifications of social media.
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Social Media TodayAs social media continues to win respect and legitimacy in the hearts and minds of executives across the world and more companies than ever are looking to open up a Facebook page to take their brand “social,” a question that is repeatedly asked by brands is: What is the value of a fan? (or a “liker” in today’s terms).
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