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  • Marketers, Get Back to Boring
    AdAge.com
    Maybe things haven't changed that much at all. Maybe what's missing in our "social" marketing transformation is the really boring and basic stuff. Maybe dull drives digital. Maybe fundamentals face us forward. Maybe boring is breakthrough.

  • Dancing With the Stars
    Adweek
    Despite the travails of Tiger Woods and other well-known names, the use of celeb endorsers seems to be making a comeback. Why? Industry experts say it's partially because many stars have used social media outlets like Twitter to establish one-to-one connections with consumers.

  • Once-Casual Gamers Go 'Social'
    Mediaweek
    Social games on sites like Facebook have made competing for high scores on gaming sites in relative isolation suddenly seems bland: “Gamers are a communicative bunch and they go where the excitement is,” says one gaming exec. That viral nature also provides a major business advantage.

  • Rethinking Marketing
    Chief Marketer
    Companies have powerful technologies for understanding and interacting with customers, yet most still depend on mass media marketing to drive impersonal transactions. To compete, companies must shift from pushing individual products to building long-term customer relationships.

  • The underlying drivers of social media success
    iMedia Connection.com
    Oftentimes we become too enamored with the next shiny toy and make it a goal to advertise on "Facebook," "Twitter," or "the iPhone." But focusing on these platforms versus the actual execution might cause you to miss out on the real opportunities.

  • Video Chat Is Where It's at -- but How Do Brands Fit in?
    AdAge.com
    A growing number of consumers are using video chat in conjunction with social networking. All that activity has some forward-looking marketers and ad agencies exploring how they can use video chat for advertising directly to customers, market research, customer service and even branded interactive experiences.

  • Twitter: Growing up or getting old?
    iMedia Connection.com
    Do industry leaders think Twitter is an effective marketing vehicle for brands? For most, yes -- "Twitter is the 7-Eleven of media," says one CEO in this short video -- but issues remain, including taming the noise, moving beyond a TV-centric world, and proving it can stand the test of time.

  • NHL Social Media Strategy Keeping Fans Glued To Site
    MediaPost
    Real-time Twitter feed on the ice hockey league's site produced the most impressive interaction with fans to date. Now the NHL hopes that kind of loyalty rings through to advertisers.

  • Citigroup Faces Consumers On The Web
    Forbes.com
    In an effort to soothe the public's skeptism post-bailout, Citibank has launched a multimedia branding campaign positioning itself as more accessible and transparent. Integral to its strategy: personal blog posts from CEO Vikram Pandit. "This is an attempt by us to show how we can reform ourselves and at the same time behave in a responsible customer-centric way," says CMO Lisa Caputo in an interview with Forbes.com.

  • Three Crisis Survival Lessons for the Social Media Age
    Mashable
    After the reputation crises of Domino's, United Airlines and Tiger Woods last year, brands are beginning to realize how social media can be an invaluable tool for transforming an image and building trust. Here are a few lessons we can learn from them.