Deloitte LLP’s Technology, Media & Telecommunications (TMT) practice has released the results of the 2009 Tribalization of Business Study, which evaluates the perceived potential of online communities and identifies how enterprises believe they may better leverage them. Survey results of more than 400 companies, including Fortune 100 organizations which have created and maintain online communities today, indicate that while enterprises are effectively using online tools to engage with customers, partners, and employees for brand discussion and idea generation, organizations are continuing to struggle with harnessing social media’s full potential.
DOWNLOAD:
2009 Tribalization of Business Study Highlights Flip Book (28 pgs.)
2009 Tribalization of Business Study Highlights (2 pgs.)
