+1 joins the Retweet and the Facebook Like as the lexicon of consumer engagement with Web content – both on search engines and on social media networks. If consumers like something on Google or on a Web page – they can +1 it. If they like a piece of content, they can retweet it or Like it on Facebook. These actions are being studied closely for clues as to what they might mean to marketers regarding how they drive customer loyalty.
