I don’t know if it was Brian Clark over at Copyblogger who first popularized the term, “Content Marketing”, but it’s he I most associate it with. Content Marketing is exactly what is sounds like- creating content in order to more effectively market whatever it is you’re selling. What I like about this model is that it’s simple. It isn’t rocket science. And perhaps more importantly, it’s free from the tyranny of wanting or needing huge traffic.
