I'm always interested in what Kleenex is up to, especially since Kleenex is one of those brands that fights genericization tooth and nail. The coined name Kimberly-Clark Corporation developed for "facial tissues" was Kleenex, but of course we all know any "facial tissues" as... Kleenexes. The new Kleenex Cool Touch campaign, however, caught my eye not only because the name is attractive, but because there is innovation around the brand that appears to be effective.
