The Ad Council, the U.S. Forest Service, and the National Association of State Foresters have given their old friend Smokey Bear a pair of interactive widgets -- pushed via Facebook, MySpace, Twitter, Flickr, and YouTube -- for his 65th birthday. The viral marketing tools represent the final piece to a social media campaign, dubbed "Get Your Smokey On," and are all part of an effort to bring Smokey's message to a younger demographic.
