From time to time we like to take a break here at Marketing Pilgrim and talk about the actual practice or actually "doing" social media and search in the real world. Sure it's fun to talk about ideas, news and theory all day but in the end if there is no action attached to it then, well, you just talked about a lot of stuff. How this plays out in the real world gets too little attention and we like to talk to those that are in the weeds every day for perspective.
