There are hundreds of statistical guides showing the beneficial effects of having a presence on social networks, but the despite all the buzz there still seems to be a lag in adoption, with small to mid-level businesses especially choosing to opt out of the social sphere. It’s easy to assume this is down to a lack of knowledge, but there may be legitimate obstacles that make companies decide that social media isn’t for them? Here are some of the more common issues and suggestions for how marketers can address them.
