In both parts 1 and 2 of the Three Ideals For Social Marketing Success, I mentioned that success in social media boils down to three things: The Development Of Relationships; The Creation Of High Touch, Emotion Based Connections; and Customer Enchantment (think customer service to the Nth degree). Want to know the secret behind creating rampant word-of-mouth? Wait for it…
Read related story, "Three Ideals For Social Marketing Success."
