Insight
Topics include consumer spending, economy, online advertising, e-commerce, holiday sales
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Social Media TodaySocial Media Today went to the Twitterverse and asked people to fill in a "Social Media for Brands" survey. There are some very interesting responses for anyone in charge of a brand.
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Social Media TodayAs social media continues to win respect and legitimacy in the hearts and minds of executives across the world and more companies than ever are looking to open up a Facebook page to take their brand “social,” a question that is repeatedly asked by brands is: What is the value of a fan? (or a “liker” in today’s terms).
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AdAge.comThe role of a "chief listener" evokes images of fuzzy sweaters, chamomile tea and sitting around with a patient ear. Instead, try sifting through unstructured data and building complex queries.
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Harvard Business PublishingExperiments with giving online shoppers low- and high-quality photographs of their purchase to look at while they waited for it to ship indicate that poor photos -- of the sort printed on home inkjet printers -- can negatively affect the customer's attitude even after they've bought the product.
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BrandweekAmid unprecedented challenges in selling to their customers, marketers gave themselves low marks in leveraging digital channels, monitoring and optimizing marketing's contribution, and using channels strategically, according to a new Accenture survey.
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AdAge.comA study of eight well-known brands found consumers' perceptions regarding warmth and competence are highly predictive of purchase intent and brand loyalty. These findings could hold the key to one of the most vexing brand challenges companies now face: how to most effectively use new media that have aptly been named "social."
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Neuroscience MarketingIf you sell a product that might be considered an indulgence--e.g., a premium or luxury item, or a product that people want but don’t need--giving them just a tiny taste could very well prime them to spend more money. But there's good reason not to go overboard.
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ClickZVehicle shoppers at automobile manufacturer websistes were turned off by such "edgy" and "hip" features as streaming music and customizable backgrounds. The well-meaning advertisers unfortunately have mistaken the Web for TV.
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MinnPost.comThe recent Old Spice campaign drew a lot of attention, but some suggest that concurrent old-fashinoned marketing techniques may have had more to do with any increase in sales.
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Forbes.comFrom Toyota to Goldman Sachs, Forbes' compilation, culled from more than 100 companies with leadership positions in their respective industries, shows that resilient brands can bounce back to be among the world's best.
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