Insight
Topics include consumer spending, economy, online advertising, e-commerce, holiday sales
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ClickZAndroid's market share may be increasing, but its users' response to ads is dropping. Jumptap CMO Paran Johar says part of the blame might lie with the proliferation of handset and device makers building diverse user interfaces on Android.
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CMO.com ExclusiveThis year will bring about tremendous opportunities for promotional marketers to reach mobile consumers, who are increasingly engaging with mobile offers. Yet, at the same time, there’s a lot of room for improvement.
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Ignite Social MediaData from Experian Hitwise and Google Ad Planner gives some insight into Pinterest's demographics. Research also shows that Pinterest users skew towards three specific Mosaic USA lifestyle segments, which gives valuable insight into their psychographics.
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CMO.comAnalysis and Measurement, Innovation, Statistics, Web Analytics, Trends, Strategy, Optimization, Tools, General Management, Market Research, Strategic PlanningThe Boston Consulting Group, which has been following the tablet market for some time, just issued a report indicating that the reality of tablet adoption has far exceeded expectations, which is creating new challenges and opportunities for marketers. At the same time, a study from Adobe Digital Marketing Insights reports that shopping is one of the major activities of tablet owners. Marketers, take heed.
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All TwitterFacebook may be nearing its audience peak in the United States, Europe, and the U.K., but it (and Twitter) still has a huge and largely untapped audience across the rest of the world. This infographic collects the data on who's sharing what and the effect on brands.
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Business InsiderStatistics, Brand Marketing, Loyalty, Retention, Strategy, Tools, Branding and Communications, Lifecycle Marketing, Market Research, Strategic PlanningA complaint is a signal that should not be ignored. Studies show that a broken relationship that is “fixed” creates a more loyal customer than one that was never broken. Here's how to use the information to turn complaints into a powerful marketing force.
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Telegraph.co.ukStudy after study has shown that the likeability of advertising copy, whimsical as it may seem on first inspection, is one of the key drivers of its effectiveness. And "rational" measures that record what people think are increasingly being challenged by metrics that better capture underlying emotions.
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L2 Think TankMobile competence is inextricably linked to shareholder value in the prestige industry. Yet in L2′s first-ever mobile ranking, almost half the brands in the Index register as “Feeble”—demonstrating widespread underinvestment in mobile by a considerable portion of the sector.
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HubSpot's Inbound Internet Marketing BlogAccording to eMarketer's US Digital Media Usage report, more than 3/4 of the total population will be online this year, and more than half will watch online video. These and other stats will be part of how you approach your marketing program.
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paidContent.org$1 billion, $464 billion, $700 million: these are just some of the numbers that measure changes in the digital advertising market in 2011.
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