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  • Turning the Corner: A Survey-Based View of Marketing in 2010

    Frost & Sullivan
    Frost & Sullivan’s survey of over 400 North American marketing executives indicates an optimistic start to the year, with the majority predicting a moderate increase in their company’s 2010 performance. Despite this optimism, marketers concede that there is room for improvement.

  • Chief Marketer 2010 Prospecting Survey: General Outlook
    Chief Marketer
    Results from Chief Marketer's first survey on prospecting and lead generation reveals whether marketers' are more inclined to reach new customers or keep the ones they have, where their spenders come from, reliance on targeted lists, and more.

  • Millennials: Confident. Connected. Open to Change.
    Pew Research Center
    The Pew Research Center calls millennials, the generation born after 1980 and those who bring their cell phones to bed with them, "history's first 'always connected' generation," in a new report "Millennials: A Portrait of Generation Next."

  • Social Media and Young Adults

    Pew Internet and America Life Project
    Much of the drop in blogging among younger internet users may be attributable to changes in social network use by teens and young adults. Nearly three quarters (73%) of online teens and an equal number (72%) of young adults use social network sites.

  • The Business of Social Media: B2B and B2C Engagement by the Numbers
    Social Media Today
    Think social media marketing is best left for business-to-consumer engagement? Think again: Turns out, North American companies focused on B2B were much more rigorous in the world of social media than those in B2C, according to a recent Business.com survey. Take a look at the numbers.

  • Teen Content Creators

    Pew Internet and America Life Project
    A whopping 85% of today's teenagers are electronically engaged, with girls and older teens, in particular, embracing Internet content creation (think: working on a blog or Web site, content sharing, or remixing existing online content). And that's just the tip of the e-iceberg. The following slide show examines how teens create and communicate, both in school and in their personal lives.

  • What Are The Leading Indicators Of B2B Brand Success?
    CMO.com
    Do you know what predicts your brand’s success? Most marketing metrics only measure what has happened, using what could be called “lagging indicators.” But imagine the effectiveness of your marketing program if you could identify the “leading indicators” for your brand; the activities, buyer behaviors, and measurements that actually lead to sales and profits.

  • 2009 Online Holiday Sales Outlook: What Consumers Have in Store for Retailers
    Nielsenwire
    While Internet sales will not be the salvation for most multichannel retailers this year, the Web, including social networks, can play an important role in influencing purchasing behavior and improving share for their brick and mortar stores.

  • Survey: CMOs Need Greater Engagement Internally And Through Social Nets For Brands To Thrive

    CMO.com
    Results of this CMO Club/Hill & Knowlton survey show that seven out of ten CMOs say they have medium or high levels of comfort in dealing with non-traditional media, yet few are adopting these strategies for their own brands. Read on for the complete survey results.

  • Women's Hidden Holiday-Shopping Secrets Revealed
    AdAge.com
    In past years, predicting post-Thanksgiving holiday-shopping results seemed like a game of rock, paper, scissors. Retailers are desperate for a profitable Black Friday. Of course, they remain at the mercy of those whose wallets matter most: women, the power shoppers who always make or break the holiday.