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 ›  Strategic Planning

  • Customer Service Is Key Strategy
    Brandweek
    Customer service is the new marketing, PR and crisis communication, says one author. During increasingly confusing, cluttered and complex times, the quality of your customer service is what differentiates your company, product, service or brand from another.

  • Why marketers can't ignore the cloud computing revolution
    iMedia Connection.com
    Think cloud computing is not sexy enough a topic for CMOs to care about it? See why disregarding this techie megatrend is like shutting your eyes to the future of online advertising -- and to the evolution of marketing in general.

  • Marketers, Get Back to Boring
    AdAge.com
    Maybe things haven't changed that much at all. Maybe what's missing in our "social" marketing transformation is the really boring and basic stuff. Maybe dull drives digital. Maybe fundamentals face us forward. Maybe boring is breakthrough.

  • CMOs, Go Beyond a PR Plan to Prepare for an Inevitable Product Crisis
    AdAge.com
    You can depend on facing a major product crisis. The only question is when. So if you haven't already convened some serious internal firepower to consider your preparation, you're borderline negligent in your CMO-ly duties.

  • Seven Keys to Building Customer Loyalty--and Company Profits

    Fast Company
    From ensuring the first and final elements of your customer interactions are particularly well-engineered because they are going to stick in the customer's memory, to finding suitable employees for all customer-facing positions, here are seven tips for building customer loyalty in a big way.

  • Branding in the Age of Social: Gaining Insight Through Research
    MarketingProfs
    Do you understand how your strengths and weaknesses—and the dynamics of the marketplace—affect your desired position? Do you know why your customers choose you—or your competition? To develop a clear picture of your brand, you need research in four dimensions: quantitative and qualitative, internal and external.

  • Strategy on the Morph
    Harvard Business Publishing
    Companies are clamoring for increased flexibility and accelerated decision making. So does that mean it's time to bury the notion of strategy, which some see as an attempt to predict the future? That was the topic of discussion as a recent Association of Management Consulting Firms meeting.

  • Seven habits of highly effective online marketers
    iMedia Connection
    Mediocrity doesn't cut it in this business. Success starts with your attitude toward your job, company, and performance. Learn the traits and practices that will put you on the road to mastering the craft of online marketing.

  • Turning the Corner: A Survey-Based View of Marketing in 2010

    Frost & Sullivan
    Frost & Sullivan’s survey of over 400 North American marketing executives indicates an optimistic start to the year, with the majority predicting a moderate increase in their company’s 2010 performance. Despite this optimism, marketers concede that there is room for improvement.

  • CMOs: Create A Customer Scorecard
    Forbes.com
    Like a good doctor's report, a good scorecard can give you a true picture of what is going on below the financials. That picture will allow you to adjust your customer offerings to ensure the long-term health of your company. Here are some suggestions for what you should use to help monitor your customers.