Insight
Topics include CMO, consumer behavior, customer engagement, marketing strategy, social networks, ROI, paid content, marketing metrics, targeting strategy
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1to1 MediaAttention marketing practitioners: Your customers may be ahead of you when pursuing the best ways to get a response from your company’s customer service operation. Do the names Facebook, Twitter and YouTube ring a bell?
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eMedia VitalsThe debate continues among digital publishers that understand the need to produce lots of content to attract audience and drive page views—but are still not ready to go down the "content farm" path. Here's an overview of some of the ways media companies are supplementing their original content to keep their sites fresh.
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iMediaConnection.comTo formulate proper behavioral targeting policies, our industry must understand what consumers want and need. Check out the latest insights into this important question.
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Inc.Every business needs new customers, but don't ever forget that your easiest and most predictable source of new revenue is right under your nose: It comes from the loyal customers who already know your company.
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AdAge.comThe role of a "chief listener" evokes images of fuzzy sweaters, chamomile tea and sitting around with a patient ear. Instead, try sifting through unstructured data and building complex queries.
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iMediaConnection.comThere are many simple online steps you can take to increase your brand's exposure. Are you taking advantage of all these opportunities? Here are six steps to get you started in your online publicity efforts.
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iMedia ConnectionWhether your company has been on Facebook for a couple of years or is just starting out, there are clear pathways to success for brand marketing on the platform. But it requires time, resources, and a solid strategy.
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Broadcasting & CableSony Electronics CMO Michael Fasulo addresses the challenges of marketing during these times, when technology is changing both the product and the way it's sold. Rule #1: "The strategy doesn't change."
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BtoBonline.comWith the B2B digital market often lagging behind the B2C space in terms of technology adoption, a look at the consumer space can show you what might be coming up for the business space. Cases in point: audience-targeting technologies and measurement strategies.
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WSJ.comThink this too radical a notion? Consider the overwhelming product placement in movies, music videos and video games. But you don't have to read between the lines to see that advertising in books will introduce a new set of relationships into the publishing ecosystem.
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