Among the many changes wrought by the digital revolution, none is more profound than the effect it has had on the makeup of the marketing organization. A recent survey of marketing executives at more than 30 major corporations by The Boston Consulting Group aims to determine what, exactly, is going on organizationally and how these companies plan to capitalize on the opportunities afforded by today’s technologies—which they, rightly, see as difficult and time-consuming tasks.

“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true. Content all by itself — even terrific content — is just content, until you add one thing: business goals.

Last year I wrote an article and blog post about Big Data. I hate to repeat topics, but the subject kept popping up in conversations I had this past week with folks internally and from around the industry.

Companies including SiriusXM, Farmers Insurance, and Safeco Insurance are building a solid business case for investing in the customer experience by correlating customer metrics to revenue losses and gains.