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  • Strategy on the Morph
    Harvard Business Publishing
    Companies are clamoring for increased flexibility and accelerated decision making. So does that mean it's time to bury the notion of strategy, which some see as an attempt to predict the future? That was the topic of discussion as a recent Association of Management Consulting Firms meeting.

  • Seven habits of highly effective online marketers
    iMedia Connection
    Mediocrity doesn't cut it in this business. Success starts with your attitude toward your job, company, and performance. Learn the traits and practices that will put you on the road to mastering the craft of online marketing.

  • Turning the Corner: A Survey-Based View of Marketing in 2010

    Frost & Sullivan
    Frost & Sullivan’s survey of over 400 North American marketing executives indicates an optimistic start to the year, with the majority predicting a moderate increase in their company’s 2010 performance. Despite this optimism, marketers concede that there is room for improvement.

  • Digital Demographics: 11 Brands That Are Doing It Right
    iMediaConnection.com
    Online marketers are finally getting smarter when it comes to demographic targeting. See which brands know how to hit their audiences in the digital sweet spot.

  • Rethinking Marketing
    Chief Marketer
    Companies have powerful technologies for understanding and interacting with customers, yet most still depend on mass media marketing to drive impersonal transactions. To compete, companies must shift from pushing individual products to building long-term customer relationships.

  • The underlying drivers of social media success
    iMedia Connection.com
    Oftentimes we become too enamored with the next shiny toy and make it a goal to advertise on "Facebook," "Twitter," or "the iPhone." But focusing on these platforms versus the actual execution might cause you to miss out on the real opportunities.

  • Digital Agencies Get Back to Business
    Adweek
    Two of the largest digital agencies, Razorfish and R/GA, have slowly returned to the Web-shop vision of acting as management consultant and innovation expert, using technology not just to help clients communicate with customers but also to invent new business.

  • NHL Social Media Strategy Keeping Fans Glued To Site
    MediaPost
    Real-time Twitter feed on the ice hockey league's site produced the most impressive interaction with fans to date. Now the NHL hopes that kind of loyalty rings through to advertisers.

  • To What Degree Does "Identity" Affect Economic Performance?
    HBS Working Knowledge
    If you want your employees to put forth more effort and produce better results, two Nobel Prize-winning economists say it's in the best interests of organizations to clearly formulate their values and make them clear to prospective employees.

  • Citigroup Faces Consumers On The Web
    Forbes.com
    In an effort to soothe the public's skeptism post-bailout, Citibank has launched a multimedia branding campaign positioning itself as more accessible and transparent. Integral to its strategy: personal blog posts from CEO Vikram Pandit. "This is an attempt by us to show how we can reform ourselves and at the same time behave in a responsible customer-centric way," says CMO Lisa Caputo in an interview with Forbes.com.