For those of you who have heard me talk about my company, Bridge Worldwide, you know that I always say that we're a digital AND relationship marketing agency. We've always been the latter, going back to 1979 (and the former for almost that long). It's an important distinction to me. Digital agencies make a lot of cool stuff, but many lack the fundamental skills that are required to build lasting relationships with customers. Of course, we can make cool stuff too (and win the biggest awards in the process), but we pride ourselves on being able to deliver the relationship marketing piece. (See earlier article, "Marketing Evolution: Once More With Meaning.")
