Laura Howard is CMO of ECI Telecom, a maker of telecommunications infrastructure equipment. The company, headquartered in Petah Tikva, Israel, competes globally for the business of some of the largest telecom providers in the industry—an industry that, as she points out, has witnessed a consolidation among buyers but not among sellers. In this Q&A, Howard, a 25-year veteran of the telecommunications industry, talks about her industry, her strategy and how both inform her choice of marketing channels.
