Media and entertainment industry executives say consumers will be willing to pay for popular digital content as more sector companies explore new online pay models. In fact, newspaper firms' mistake was to give content away for free on the Web for too long, which allowed Google to become a kind of digital vampire, said Les Hinton, chief executive officer of News Corp.'s Dow Jones & Co. and publisher of the Wall Street Journal, in a keynote speech at the official launch event for the PricewaterhouseCoopers "Media and Entertainment Outlook 2009-2013" report.
