Are we experiencing a conventional economic cycle? Or did the financial crisis of 2008 and subsequent global economic downturn mark the beginning of a “new normal” characterized by fundamental changes in the use of leverage, trajectory of globalization, nature of consumption patterns, and appetite for risk taking? Few, if any, members of the C-suite are better positioned to answer these questions than chief strategy officers, who typically find themselves on the hook for identifying tectonic shifts in the competitive landscape—and for predicting the future.
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