"The Open Brand: When Push Comes to Pull in a Web-Made World," written by Resource Interactive CEO Kelly Mooney and Dr. Nita Rollins, is a power-packed framework and guide for how brands can thrive and participate in a world where the consumer is the creator. In this Q&A Mooney, discusses some of the insights presented in her book, including the true definition of engagement, how B2C and B2B marketing are more similar than some think, and a model called the "Love Triangle."
Post new comment
Please log in to post a comment.