Peer2 has introduced a platform that pays members for spreading the word. The platform operates on the premise of peered marketing. Consumers become the marketers, and in exchange, earn points redeemable for merchandise. The business model relies on the theory that peer endorsements increase click-through rates. "We're not charging brands when someone posts content," says Joey Caroni, co-founder of Peer2. "We only charge the brand when someone clicks on the content."
