What is up to? That question comes up anytime the chief executive of makes an acquisition, no matter how small. So last week, as the company proposed its biggest deal yet, the possibilities, for Murdoch-watchers, were particularly intriguing.
Insight
What’s Murdoch’s Aim With Latest Deal?
British Sky Broadcasting,
M&As,
News Corp.,
Newspaper Publishing,
Paid Content,
Rupert Murdoch,
Satellite TV,
Web-TV Convergence
NYTimes.com
June 22, 2010
Most Popular
- The 2012 CMO's Guide To The Social Landscape
- 3 Strategic Questions CMOs Must Answer For Their CEOs
- Tales Of The CMO Outsiders
- Digital Marketing In 2012: Predictions From 32 Industry Luminaries
- Customer Service A Strategic Imperative For CMOs
- The CMO's Guide To The Social Media Landscape
- Slide Show: Nine Rules For New Media
Copyright 2009-2012. Adobe Systems Incorporated. All rights reserved.