Duane Reade this week introduced an exclusive line of food and beverage products dubbed DR Delish. The line currently includes 25 products, and will grow to 100 or more by Christmas. The move is part of the company's overall strategy to spruce up its image. The 50-year-old drugstore chain recently debuted an outdoor campaign, has either “completely rebuilt or remodeled” 30 of its 256 locations, and more improvements are coming, said acting chief marketing officer Joe Jackman. Although bold, marketing strides like these are contemporizing and keeping the Duane Reade brand top-of-mind among consumers, Jackman told Brandweek.
