Contribute Thought Leadership

CMO.com provides online marketing leaders with a unique platform to showcase their companies’ thought leadership and help CMOs lead change in a digital world.

Digital marketing leaders may contribute content that addresses trends, best practices, tools, case studies, and digital marketing issues.

What to Submit
Content may be submitted in one of three forms:

  • Articles.  Brief articles (600-1,000 words) that provide an overview of a topic, key issues, illustrative examples and suggested resources where CMOs can obtain further information.
  • White Papers.  Longer documents or presentations that provide deeper insight or case studies about a selected marketing topic. Although white papers may suggest or introduce applicable technologies or services favored by the contributor, they should be largely vendor-neutral and focus on strategies, issues, case studies and tactics relevant to the CMO audience.
  • Tactical Guides.  These documents or presentations should focus on the tactics, mechanics and success tips that will help CMOs and their teams deliver results. They should also candidly discuss barriers and obstacles a CMO may face, along with suggestions on how to overcome them

 

How To Submit

Contributions approved for posting on CMO.com will include the name, title, company, and executive bio of the contributor.   CMO.com will host the article or post a link for the web site landing page from which the full article may be downloaded.

To submit an article to CMO.com, please send the following to contribute@cmo.com. 

  1. Your name and contact information.
  2. A 2-4 paragraph executive summary.
  3. A soft copy (MS Word or PDF) of the full article you wish to have published.
  4. The name, title, company, and 2-3 line biography of the contributor.  You may also send a 100x 120 pixel high-res photo (.jpg or .png) to accompany the article.
  5. The URL of the landing page on which the article may be accessed (if you want the full article to be accessed on your web site).

 

CMO.com editorial staff will review the article for publication and work with the contributor on suggested edits. We reserve the right to edit all submissions for clarity, organization, grammar, style, and length; substantive changes are subject to author approval. 

Importantly, content must address issues faced by senior marketing executives, be well-written, and be largely vendor neutral.  CMO.com editors reserve the right to determine whether the topic or style of submitted content is appropriate for CMO.com readers.

For further information on submitting articles to CMO.com, please send an email to contribute@cmo.com.

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