Insight
Topics include behavioral targeting, online advertising, privacy, consumer behavior, ad targeting, cookies, online tracking, demographics, social networks, FTC, business intelligence, customer profiling, market segmentation
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iMediaConnection.comTo formulate proper behavioral targeting policies, our industry must understand what consumers want and need. Check out the latest insights into this important question.
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NYTimes.comAds tailored to online shoppers based on the products they have perused are leaving consumers with an eerie feeling.
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Chief MarketerDynamic content personalization improves the performance of e-mail marketing campaigns by optimizing the visual elements displayed to each recipient.
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BtoBonline.comWith the B2B digital market often lagging behind the B2C space in terms of technology adoption, a look at the consumer space can show you what might be coming up for the business space. Cases in point: audience-targeting technologies and measurement strategies.
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ClickZFor advertising executives working with clients, there's a low-cost, effective, and correct way to use social networks for marketing purposes. Here are some factors to consider.
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Business InsiderOnline advertising players appear to think that "self regulation" will be the answer to Internet privacy issues, even as public sentiment appears to be shifting toward the demand for stricter regulation.
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CRM Daily.comMarketing experts warn that marketing rituals can be a huge source of customer-business bonding, making customers feel special and leaving a positive impression -- but only if they're sincere, meaningful and tailored to customer needs.
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MediaPostToday's political campaigns are integrated, extremely dynamic, and incorporate both mass media (branding, PR), as well as targeted marketing. And, of course, they are thoroughly multi-channel.
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Search Engine Land.comAdvertisers still use search engines to market much the same way they did five years ago, but search marketing is evolving into an umbrella term that means using any targeted media to help an advertiser get found.
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iMedia ConnectionAs the economy creeps back from recessionary levels, no market holds greater potential than the SMB market. But effectively reaching this fragmented yet significant group requires a view into the differences among submarkets.
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