Insight
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SearchCRMAn "extreme makeover" on television leads to a social media strategy triumph. Experts agree there are three things common to such success: forethought, careful plan execution, and ongoing measurement.
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Forbes.comFacebook could use its IPO windfall -- expected this week -- to fundamentally change how marketing works. Here are 4 ways the company could use billions of new dollars to become an even more dominant ad platform.
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MSNBCWith relatives and neighbors friending them on Facebook, young people have started shifting to Twitter. Twitter's more fluid and anonymous setup, teens say, gives them more freedom to avoid friends of friends of friends—not that they're saying anything particularly earth-shattering. They just don't want everyone to see it.
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Ragan.comSo far, Timeline is available only for individuals' personal pages, not for brand pages. Many predict Timeline for brands is coming, though. And brands have already started taking advantage, through personal pages.
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USA TodayCompelled to tap what many experts predict will be the next big Internet mother lode—online advertising—Google and Facebook laid down very big bets. Together, they might have finally gotten the average consumer riled up about privacy.
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All TwitterFacebook may be nearing its audience peak in the United States, Europe, and the U.K., but it (and Twitter) still has a huge and largely untapped audience across the rest of the world. This infographic collects the data on who's sharing what and the effect on brands.
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All FacebookMoving beyond the Like is critical to building brands. The good news is,with a little creative thinking and good ideas, it doesn’t cost much.
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JeffBullas.comThe social ecosystem is now so encompassing that at times it's best to stand back and reflect on some significant events and evolutionary changes that are impacting how we communicate and connect. That includes some up-and-coming networks.
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ClickZBrand Marketing, Social Media Marketing, Online Media, Targeting, Tools, Branding and CommunicationsMuch wine marketing has focused on the men who purchase fine vintages and the storied winemakers who craft them. But that ship is slowly turning toward the other 60 to 80 percent of buyers: women who enjoy drinking affordable wine.
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Retail's Big BlogCompanies, Conversion, Leadership, Social Media Marketing, Online Media, Branding and Communications, General Management, Lifecycle Marketing, Market Research"We don’t look at social media ROI any more than we look at the ROI of air conditioning. We measure how much interaction we have—the more the better," says the company's chief marketer, who discusses why Express ventured into Facebook commerce last year, ways she measures social media success, how they helped set a Guinness World Record, and what the future of retail marketing holds.
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