Insight
-
eConsultancyWith its new Product Ads format, which could potentially be offered on a cost per action (CPA) model as well as cost-per-click (CPC) next year, Google is offering brands an entirely new way to engage in and measure search advertising.
-
NYTimes.comDisplay advertising, especially on mobile platforms, doesn’t work for users. Period. But the Mobile Value Exchange ad model, like search advertising, offers consumers premium content in exchange for ad engagement.
-
PCWorldAdvertising, Search, Social Media Marketing, Online Media, Targeting, Tools, Branding and CommunicationsMixing old and new technologies, Web advertisers have become expert at serving ads to consumers based on their personal statistics and tastes. But instead of feeling grateful for more-relevant ads, many of them are just creeped out.
-
SearchEngineLand.comAdvertising, Search, Social Media Marketing, Strategy, Online Media, Tools, Branding and Communications, Strategic PlanningWhile much can and has been written about the strategic differences in Facebook advertising, there is a key tactical aspect of Facebook campaign management that must be addressed--Ad Fatigue.
-
O'Reilly RadarGoogle mines data for more predictions as Yahoo and Bing evolve the search experience. These changes and social networks are continuing to change the face of advertising.
-
Bloomberg BusinessweekUnless Google's search prowess takes a more vertical turn, the company's horizontal search strategy—search that "sees" a vast swath of the Web's 182 million sites— is increasingly vulnerable to specialist search sites.
-
Search Engine JournalA test comparing Facebook advertising, Google search, and Google dsplay's effectiveness at getting customers to download a coupon produced some surprising results.
-
Search Engine PeopleThe advent of Facebook Places, combined with Google's relative lack of activity in the local advertising market, suggests that the vast majority of mobile advertising may bypass search completely.
-
ClickZIf an infomercial campaign can be treated as a taxable asset, as some have suggested, what about a keyword search campaign where the predicted cost per acquisition and response behavior is spread across thousands of keywords and hundreds of ads, with statistical confidence in the outcomes increasing over time?
-
MediaPostA need for digital advertising standards signals a maturing online advertising industry, although the industry remains in its infancy as it tries to support growth. "The industry feels somewhat like a gangly teenager," says Yahoo's VP of North American Marketplaces.
Most Popular
- It's Time To Raise The CMO Bar
- The CMO's Guide To The Social Media Landscape
- For CMOs, Corporate Character Counts
- Digital Marketing In 2012: Predictions From 32 Industry Luminaries
- CMO.com's 2012 Digital Marketing Landscape
- Slide Show: Top 10 Digital-Marketing Trends For 2012
- What Drives Mobile Consumers--And Stops Them In Their Tracks
Copyright 2009-2012. Adobe Systems Incorporated. All rights reserved.