According to a new NeuroFocus report, "The Premium Experience: Neurological Engagement on Premium Websites," there are three recognizable responses when test subjects visit a webpage. When deciding what to put on our landing pages, it may be helpful to consider how well our pages will deliver these responses.
Recent statistics seem to imply that we are well on the way to e-commerce transactions on a mobile device being a significant revenue channel for retailers across a variety of industries. But is mobile commerce ready to truly take off?
Even the best spot in and of itself will not activate a brand. But the right ad will be a catalyst for engagement–ultimately leading to brand activation. To that end, many of the polls, analyses, and reporting devices/meters rating ad popularity and brand impact tell only a partial story. We’ve taken it a step further with the first-ever Super Bowl Brand Activation Index (SBAI).
Last year, worldwide licensing revenue from synchronization--a fancy term for pop music in ads--hit an all-time high at $2.5 billion. Indeed, the tangled relationship between music and TV advertising has evolved over the past decade.
Another hot streak by the New York football Giants proves that a mediocre season doesn’t matter in the NFL–the end result of Super Bowl victory is the only thing that matters. Well, that and money–lots of it. I have been digesting all of the post-game analysis, both in the sports world and on the marketing side. Here are some points of interest.
Just because the latest digital "thing" is transforming communications doesn't mean it is a panacea for brand challenges. This article looks at four digital "things" that instantly captivated many, only to lose their luster just as quickly when it became evident that they were not magic pills.
As high tech markets mature, there is less need to worry that the audience won’t understand a particular product. But while that leaves knowledgable consumers in the enviable position of not being talked down to, it leaves marketers grasping at how to market their products to a less sophisticated consumer.
Most retailers are not stepping up to the plate when it comes to adopting an effective mobile strategy. The key to success is understanding where a firm’s maturity lies and taking a discrete set of actions based on that maturity profile
In 2010, the company enabled mobile ads that could be tapped to make a call, speed dial in disguise. Now, Google ads generate more than 10 million calls a month. The hitch? Figuring out how to track the impact mobile advertising has on consumers.
The image of technology-challenged “old fogies” dies hard. But the new reality is that seniors’ Internet usage has exploded in the past five years. This white paper provides an overview of this increasingly digital-savvy demographic, and the best ways to reach them.