Another hot streak by the New York football Giants proves that a mediocre season doesn’t matter in the NFL–the end result of Super Bowl victory is the only thing that matters. Well, that and money–lots of it. I have been digesting all of the post-game analysis, both in the sports world and on the marketing side. Here are some points of interest.

As high tech markets mature, there is less need to worry that the audience won’t understand a particular product. But while that leaves knowledgable consumers in the enviable position of not being talked down to, it leaves marketers grasping at how to market their products to a less sophisticated consumer.

The image of technology-challenged “old fogies” dies hard. But the new reality is that seniors’ Internet usage has exploded in the past five years. This white paper provides an overview of this increasingly digital-savvy demographic, and the best ways to reach them.

More publishers and advertisers are discovering the potential benefits of mobile publishing outweigh the risks. Where is mobile advertising heating up the most, and where do the biggest opportunities lie? Here are four emerging areas to be thinking about, if not building competencies around, over the coming months.