Insight
Topics include Google, Microsoft, Yahoo, economy
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CMO.comAnalysis and Measurement, Companies, Brand Marketing, Search, Web Analytics, Social Media Marketing, Web Sites, Online Media, Branding and Communications, Market ResearchEven the best spot in and of itself will not activate a brand. But the right ad will be a catalyst for engagement–ultimately leading to brand activation. To that end, many of the polls, analyses, and reporting devices/meters rating ad popularity and brand impact tell only a partial story. We’ve taken it a step further with the first-ever Super Bowl Brand Activation Index (SBAI).
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24/7 Wall St.Tabulating all of the commercials from the past 10 Super Bowls as archived by Adland -- counting the number of commercials each company bought as well as their length -- gives a list of the top-spending brands. Factoring in changes in marketshare, share price, and sales reveals which ones wasted their money.
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Ernan Roman Direct MarketingWhen a national brand accumulates nearly two million followers on Twitter, its social media strategies are worth examining. These three easy-to-emulate Twitter best practices can be adapted to any industry,
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Forbes.comAs the Cause Marketing Forum gets ready to celebrates the 10th anniversary of its Cause Marketing Halo Awards, given to companies that demonstrate the potential of embracing a “doing well by doing good” mindset, here's a look at some of its previous winners.
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CMO.com ExclusiveWhat company wouldn't want to create and dominate a completely new product category or business model? But evidence shows that the biggest rewards usually go to a "fast follower" instead.
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CBS NewsWhy is there so much bad marketing out there? There are probably as many reasons as there are examples-- like these 10 companies and campaign. If lousy marketing were a crime, they'd all be indicted, for sure.
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AdAge.comCompanies are looking for specialized skills to access emerging markets and consolidate the customer experience. Here's a look at a number of executive appointments that illustrate new priorities.
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Forbes.comFacebook could use its IPO windfall -- expected this week -- to fundamentally change how marketing works. Here are 4 ways the company could use billions of new dollars to become an even more dominant ad platform.
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iMedia ConnectionFrom Best Buy to Volkswagen (and many more between the two), these brands are going beyond one-off viral hits. They have made commitments to video as a channel and are willing to take risks in this still-emerging space.
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1to1 MediaAnalysis and Measurement, Attribution, Companies, Conversion, Strategy, Lifecycle Marketing, Market Research, Strategic PlanningCompanies including SiriusXM, Farmers Insurance, and Safeco Insurance are building a solid business case for investing in the customer experience by correlating customer metrics to revenue losses and gains.
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