Insight
Topics include budgeting, channels, planning, pricing, strategy, media buying
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PandoDailyDisruptive technology in mobile, social, and the cloud requires much more than visibility and activity. To master these platforms requires presence and a commitment to steer thoughtful activity to the benefit of your organization as well as the experiences of those who define it.
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Mobile Commerce DailyRecent statistics seem to imply that we are well on the way to e-commerce transactions on a mobile device being a significant revenue channel for retailers across a variety of industries. But is mobile commerce ready to truly take off?
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Marketing Leadership CouncilMarketing leaders are grappling with some tricky questions these days, many of which boil down to how to build agile organizations. Following are the conclusions that the smartest CMOs are making in regard to a trio of pain points.
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Business Marketing AssocationA look at three areas contrasts last year’s activity with fundamental shifts that must occur this year for lead generation outcomes to reach performance levels of above-average teams.
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Harvard Business ReviewPlanning, Social Media Marketing, TV/Cable, Web Sites, Online Media, Traditional Media, Strategic PlanningSocial media users can now dictate the outcome of live TV shows, create its content, and impact ratings. Throughout the succinct two-year history of social television, successes and failures have taught practitioners three valuable lessons
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CMO.com ExclusiveAnalysis and Measurement, Attribution, Brand Marketing, Loyalty, Strategy, Tools, Branding and Communications, Strategic PlanningWhile marketing has risen to the C-level at the majority of asset management and insurance firms--which compete in an environment of consolidation and commoditization--its leaders still struggle to demonstrate a calculable impact on profitability.
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ClickZBrand Marketing, Social Media Marketing, Strategy, Online Media, Branding and Communications, Strategic PlanningWhen you do find the people who love your product, you want to cultivate them and equip them fully to do what they do best -- talk you up! In order to get them talking, you have to give them something to talk about.
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Freedman InternationalIf you are global company, or even a small to midsize business that requires global outreach with your social media efforts, do not make assumptions. Focusing all your efforts on Facebook may mean you’ll miss between 30% and 50% of your target market.
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Branding Strategy InsiderBrand Marketing, Management, Strategy, Branding and Communications, General Management, Strategic PlanningOnce the decision has been made to continue to invest in an under-performing brand, brand owners will be faced with a new set of challenges completely foreign to them. The temptation is always to do more of what got you there. That rarely works when brands face reinvention.
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Social Media B2BSocial media works best for B2B companies when people connect directly around topics they are passionate about. Connections work even better when no one in the group is pushing a particular agenda.
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