Social media users can now dictate the outcome of live TV shows, create its content, and impact ratings. Throughout the succinct two-year history of social television, successes and failures have taught practitioners three valuable lessons

The image of technology-challenged “old fogies” dies hard. But the new reality is that seniors’ Internet usage has exploded in the past five years. This white paper provides an overview of this increasingly digital-savvy demographic, and the best ways to reach them.

A crisis plan might make sense on paper, but when it comes to practice, many key elements of a solid plan are often forgotten. This is where practice comes in--and that practice most commonly needs to be initiated in the CMO’s office.

An "extreme makeover" on television leads to a social media strategy triumph. Experts agree there are three things common to such success: forethought, careful plan execution, and ongoing measurement.