Insight
Topics include CMO, consumer behavior, customer engagement, marketing strategy, social networks, ROI, paid content, marketing metrics, targeting strategy
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PandoDailyDisruptive technology in mobile, social, and the cloud requires much more than visibility and activity. To master these platforms requires presence and a commitment to steer thoughtful activity to the benefit of your organization as well as the experiences of those who define it.
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Marketing Leadership CouncilMarketing leaders are grappling with some tricky questions these days, many of which boil down to how to build agile organizations. Following are the conclusions that the smartest CMOs are making in regard to a trio of pain points.
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CMO.com ExclusiveAnalysis and Measurement, Attribution, Brand Marketing, Loyalty, Strategy, Tools, Branding and Communications, Strategic PlanningWhile marketing has risen to the C-level at the majority of asset management and insurance firms--which compete in an environment of consolidation and commoditization--its leaders still struggle to demonstrate a calculable impact on profitability.
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ClickZBrand Marketing, Social Media Marketing, Strategy, Online Media, Branding and Communications, Strategic PlanningWhen you do find the people who love your product, you want to cultivate them and equip them fully to do what they do best -- talk you up! In order to get them talking, you have to give them something to talk about.
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Freedman InternationalIf you are global company, or even a small to midsize business that requires global outreach with your social media efforts, do not make assumptions. Focusing all your efforts on Facebook may mean you’ll miss between 30% and 50% of your target market.
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Branding Strategy InsiderBrand Marketing, Management, Strategy, Branding and Communications, General Management, Strategic PlanningOnce the decision has been made to continue to invest in an under-performing brand, brand owners will be faced with a new set of challenges completely foreign to them. The temptation is always to do more of what got you there. That rarely works when brands face reinvention.
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CMO.com ExclusiveThis might come as a bit of shock, but you’re not in the business you think you’re in. It doesn’t matter if your company sells hammers or complex investment products. That’s not where the rubber hits the road.
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Altimeter GroupMost retailers are not stepping up to the plate when it comes to adopting an effective mobile strategy. The key to success is understanding where a firm’s maturity lies and taking a discrete set of actions based on that maturity profile
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AdweekAs arguments for and against the use of pseudonyms continue to make headlines and blog posts, an important issue for marketers is often overlooked: Are real names better for online advertising, helping marketers track every targeted penny?
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NYTimes.comThe Daily, begun with sky-high expectations when Apple’s iPad was being promoted as the savior of the publishing industry, has struggled to break into the national conversation or to drive news and build on its brand the way traditional outlets do.
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