Insight
Topics include online advertising, TV commercials, advertising campaigns, advertising spending, advertising strategy, marketing messages, customer engagement
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iMedia ConnectionAnalysis and Measurement, Attribution, Gaming, Advertising, Web Analytics, Emerging Media, Branding and CommunicationsThe powerful combination of digital advertising for a digital product in a digital environment has meant that game marketers have a greater ability to measure the effectiveness of their advertising, tracking at least some portion of sales and customer lifetime values in ways that are still elusive to other marketers. Video game marketers can measure the ROI of their online advertising with the detail and precision of direct marketers.
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TimeAdvertising, Trends, Radio, TV/Cable, Traditional Media, Branding and Communications, Market ResearchLast year, worldwide licensing revenue from synchronization--a fancy term for pop music in ads--hit an all-time high at $2.5 billion. Indeed, the tangled relationship between music and TV advertising has evolved over the past decade.
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CMO.comAdvertising, Mobile Marketing, Social Media Marketing, Trends, Emerging Media, Online Media, Branding and Communications, Market ResearchAnother hot streak by the New York football Giants proves that a mediocre season doesn’t matter in the NFL–the end result of Super Bowl victory is the only thing that matters. Well, that and money–lots of it. I have been digesting all of the post-game analysis, both in the sports world and on the marketing side. Here are some points of interest.
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TechCrunchAs high tech markets mature, there is less need to worry that the audience won’t understand a particular product. But while that leaves knowledgable consumers in the enviable position of not being talked down to, it leaves marketers grasping at how to market their products to a less sophisticated consumer.
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CMO.com ExclusiveAnalysis and Measurement, Advertising, Channels, Web Analytics, Social Media Marketing, TV/Cable, Online Media, Traditional Media, Branding and Communications, Strategic PlanningA careful review of the commercials demonstrates that many advertisers still view audiences and media as separate and distinct–exactly the opposite of how those audiences see themselves and live their lives. Fortunately, a few scored integration touchdowns.
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Business InsiderAgencies, Budgeting, Advertising, Channels, Print, Social Media Marketing, TV/Cable, Online Media, Traditional Media, Branding and Communications, Strategic PlanningIt's worth taking a closer look at the issue of whether social media platforms are increasingly creating spaces where clients that once required massive media expenditures can now get exposure for free. The kind of exposure generated by campaigns like the Old Spice Guy only comes after a significant amount of old-fashioned media.
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Influential MarketingMarketers turned to old and obvious gags like girls in bikinis and dogs (lots of dogs) to try and carry their ads. Still, there is plenty of marketing to learn from all the efforts this year, so let's get started in breaking down the strategy behind the ads.
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24/7 Wall St.Tabulating all of the commercials from the past 10 Super Bowls as archived by Adland -- counting the number of commercials each company bought as well as their length -- gives a list of the top-spending brands. Factoring in changes in marketshare, share price, and sales reveals which ones wasted their money.
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CBS NewsWhy is there so much bad marketing out there? There are probably as many reasons as there are examples-- like these 10 companies and campaign. If lousy marketing were a crime, they'd all be indicted, for sure.
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The Daily BeastNBC has already banked millions in ad dollars for Super Bowl Sunday. For the third consecutive year, The Daily Beast ranks the most effective Super Bowl ads, with one resilient nonagenarian, the ubiquitous Betty White, retaining the top spot as Super Bowl Ad queen.
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