Digital Marketing Resources
CMO.com Insights is designed to provide busy chief marketing officers with in-depth articles about digital marketing resources, marketing analytics, and links to marketing Web sites that provide pertinent and useful information about digital marketing strategy. Topics covered in this section include online media, traditional media, social media marketing, emerging media, tools, brand marketing, lifecycle marketing, market research, mobile marketing, analysis and measurement, strategic planning, and general management. Be sure to check out other CMO.com sections for information about blog marketing and digital marketing news.
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Fast CompanyIf a brand wants to influence consumer opinion within the new social media ecosystem. it must play by a set of rules seemingly foreign to BP -- transparency, authenticity and accountability.
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MediaPostWhen asked what strategy is being deployed, we often hear marketers say the strategy is social media, or direct marketing, or public relations, or advertising. These are not strategies -- they are tactics.
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ClickZDigital marketers are shifting their advertising strategies on how they reach people in social apps and finding that the right approach is to stop annoying people and to start focusing on ways to integrate with actual social activity.
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Inc.Everyone knows that Google's AdWords service, and other keyword based advertising, works something like an auction. But, in fact, it's not that simple. Raising your Quality Score means spending less while getting more customers to your site. Here’s how.
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Chief MarketerWith more advertising dollars going into the pockets of content creators further down the proverbial “long tail”, the next generation “television networks” will really see the major benefit of this windfall. And so will brands.
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CMO.comSoftware and systems are available that promise not only marketing automation, but also that all-elusive ROI. The question is: How are CMOs and their teams supposed to make sense of all that is out there? Enter the CIO, CTO, and other information technology folks.
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AdAge.comFrom a man who helped the country shed some conservatism to another whose brand launched an actual generation, following are 10 examples of innovators whose ideas grew far beyond expectations.
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MarketingProfsMarketers should be making sure that when customers are talking about their brands, their brands are making the most of it. Open-source social publishing provides a great cornerstone for that strategy, ensuring that marketers gain new insights for future brand loyalty and growth.
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iMedia ConnectionWhat is the most effective way to reach customers? Build a comprehensive media channel using multiple platforms and matching the content to the benefits of each one. Here's a look at the strengths and weaknesses of five popular channels.
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Brian SolisChris Beck of 26dottwo discusses how new media can enliven connections and spark actions by speaking to and resonating with people emotionally and contextually.
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