Insight
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Search Engine Land.comWith a fast-growing consumer base now utilizing mobile devices throughout the purchasing process, local businesses are taking note and investing in mobile marketing at an unprecedented rate. Here’s a five-step process to better understand what's going on.
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AdRantsEverywhere, newspaper publishers and ad directors ask the same question: "What do I do?" Luckily, there's an answer. The future of newspapers sits at the intersection between content and online services. In other words, it looks like a Newspaper plus a Digital Marketing Agency.
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Search Engine WatchStudies show that mobile advertising investments and mobile ad networks are expected to take off along with the smartphone explosion. But at the moment, mobile advertising is an extremely fragmented market, with a lack of reliable or detailed data on ad network market share and revenue. Here are the categories of networks and how to choose among them.
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AdAge.comThe benefits of local lie with harnessing the power of the social graph to create digital word-of-mouth campaigns that engage fans, drive organic impressions, leverage influence across the brand network, and create goodwill for the brand. But how do you make a global brand a local presence on Facebook?
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Search Engine Land.comThe online marketing community’s enthusiasm around QR codes has made it sound compelling, and the excitement that all of us have around clever tech is catching. But there needs to be a good reason to use it, or else it won’t have a natural place in consumer ecology.
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MashableWhile revenue is an important indicator in any industry, it’s also frequently among the most deceptive. As Group Buying 2.0 takes shape, participants are increasingly looking to determine which metrics should be prioritized in evaluating program efficacy. That's where send-to-conversion comes into play.
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CMO.com ExclusiveAdvertising, Strategy, Web Sites, Promotions, Online Media, Tools, Branding and Communications, Strategic PlanningThe success of companies like Groupon and LivingSocial in creating the $5-billion-a-year group-buying market has created considerable debate about the future of the space. For clues, it helps to recall the evolution of the online display advertising market.
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WSJ.comTo win in the fast-growing digital-advertising market, companies such as Facebook, Google, and Groupon are increasingly battling over mom-and-pop businesses. "I'm sold on it," said one small-business owner, who, having shifted his focus to daily-deal sites, now spends almost nothing on print ads.
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eMedia VitalsThe local advertising space is ripe with opportunity, thanks to the growing number of digital channels for advertising. Here are four trends media companies should watch to capitalize on hyperlocal advertising.
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NYTimes.comAOL has spent tens of millions to build local news sites across the country through Patch.com, but the model built on local ads remains uncertain. At the same time, Patch faces competition from Yahoo, Google, and local news companies, all vying for a piece of local online advertising, which is expected to reach $15.9 billion this year.
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