Social media users can now dictate the outcome of live TV shows, create its content, and impact ratings. Throughout the succinct two-year history of social television, successes and failures have taught practitioners three valuable lessons

Even the best spot in and of itself will not activate a brand. But the right ad will be a catalyst for engagement–ultimately leading to brand activation. To that end, many of the polls, analyses, and reporting devices/meters rating ad popularity and brand impact tell only a partial story. We’ve taken it a step further with the first-ever Super Bowl Brand Activation Index (SBAI).

If you are global company, or even a small to midsize business that requires global outreach with your social media efforts, do not make assumptions. Focusing all your efforts on Facebook may mean you’ll miss between 30% and 50% of your target market.

Collaborative consumption is, for the most part, about value, say many users and founders behind some of the most popular peer-to-peer marketplaces. But does it also represent a true shift in consumer behavior--or just a glitch on the radar?